General Insurance

The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.

AFL Australian rules football team Sydney Swans has entered into a formal partnership with not-for-profit health insurer HCF.

Singapore-based insurance company Great Eastern has renewed its co-title sponsorship of the country’s premier football division, the S.League.

Tottenham Hotspur has agreed a deal for Asian insurance company AIA Group to become the English Premier League football club’s main shirt sponsor.

The AFL Australian rules football league has agreed a three-year partnership with Gio Business Insurance to make the group the official general insurer of the governing body.

Formula One motor racing team Williams has announced a multi-year partnership with global lifestyle protection insurer Genworth.

Insurance company Asteron Life has agreed a deal with the Australian Rugby Union governing body to become the title sponsor of the Australian Super Rugby division of the Super Rugby southern hemisphere rugby union club competition.

MLB baseball team Texas Rangers has agreed a 10-year naming rights deal with Globe Life and Accident Insurance Company for its Rangers Ballpark in Arlington.

Health insurance provider NIB has announced a three-year sponsorship deal with Auckland-based Super Rugby franchise the Blues ahead of the rugby union competition’s 2014 season.

Beazley is a specialist insurance company that relies heavily on strong relationships with insurance brokers. Its five-year commitment to sponsor British Fencing, from 2011 to the end of 2015, provides the business with different ways of engaging with brokers - including through PR in target media and client entertaining opportunities.

Formula One motor-racing team Sauber has further expanded its number of Mexican commercial partners through one-year deals with financial institution Unifin and insurance company Interproteccion.

Brand perception is at the forefront of energy company BP’s decision to become an International Partner of the International Paralympic Committee, Mike Sharrock, partnership director for Olympics and Paralympics at BP, told Sports Sponsorship Insider this month.

Financial services provider MetLife is looking to make greater strides in China under its new title sponsorship of the Badminton World Federation (BWF) Superseries, Simon Smith, global marketing and communications executive at MetLife told Sports Sponsorship Insider this month.

Life insurance company New York Life has reached an agreement to become the presenting sponsor of the Big East Conference’s college sports championships through the 2014-15 academic year.

German handball Bundesliga club Fuchse Berlin has signed a two-year deal to make insurance company Axel Lange a premium partner.

Life and health insurance group Macir Vie has renewed its sponsorship agreement with the Algerian Football Federation (FAF).