General Insurance

Health insurance provider Vitality has entered into a partnership with English football club AFC Bournemouth.

UK insurance company Aviva has taken on title sponsorship of the Tour of Britain and Women’s Tour cycling events.

Automotive and motorcycle insurance company Esurance has agreed a multi-year deal to become the exclusive auto insurance partner of Major League Baseball.

Germany-based insurance company R+V Versicherung has taken the place of long-term insurance partner ERGO as a second-tier Premium Partner of Bundesliga club Schalke 04, paying an increase on the fee paid by its predecessor.

Formula One motor racing team Sauber has renewed its sponsorship agreement with Latin American insurance broker Inter for the ongoing 2015 season.

English Premier League football club Liverpool has signed a three-year extension to its main sponsor agreement with UK financial services company Standard Chartered Bank.

Germany’s bid to stage the 2022 Ryder Cup golf event has secured two major commercial partners in the form of automotive company BMW and insurance giant Allianz.

Liberty Mutual Insurance has agreed a deal to become an official sponsor of the US Soccer national governing body.

Insurance multi-national Zurich has entered into a commercial partnership to promote Argentina’s golf tournaments on the PGA Tour Latinoamerica.

German Bundesliga football team Augsburg has reached an agreement to make financial services company WWK Versicherungen its new main sponsor.

German Bundesliga football team Schalke 04 has reached an agreement to make insurance company R+V Versicherung a premium partner.

US insurance company Allstate is using college football as the main platform to communicate its key messages.

Spain-based insurance brand Mapfre this month signed a deal to become the stadium naming rights partner for Major League Soccer’s Columbus Crew.

Nippon Life Insurance and Tokio Marine & Nichido have been unveiled this (Friday) morning as gold partners of the Tokyo 2020 summer Olympic and Paralympic Games.

Insurance company Admiral has agreed a two-year extension to its status as the main sponsor of the Welsh Rugby Union.

US insurance provider Allstate has signed up as an official sponsor of the 2015 Gold Cup, the biennial national team showpiece of the Confederation of North, Central America and Caribbean Association Football.

Health insurance provider Deutsche BKK has extended a sponsorship deal with German Bundesliga top-tier football club Augsburg.

MAPFRE Insurance has signed up as the naming rights partner of the home stadium of North American Major League Soccer franchise the Columbus Crew.