General Insurance
Premier League newcomer Bournemouth secures Vitality partnership
Health insurance provider Vitality has entered into a partnership with English football club AFC Bournemouth.
Aviva assumes title sponsorship of UK cycling showpieces
UK insurance company Aviva has taken on title sponsorship of the Tour of Britain and Women’s Tour cycling events.
MLB strikes Esurance agreement
Automotive and motorcycle insurance company Esurance has agreed a multi-year deal to become the exclusive auto insurance partner of Major League Baseball.
R+V pays premium for partnership with Schalke 04
Germany-based insurance company R+V Versicherung has taken the place of long-term insurance partner ERGO as a second-tier Premium Partner of Bundesliga club Schalke 04, paying an increase on the fee paid by its predecessor.
Inter brokers Sauber extension
Formula One motor racing team Sauber has renewed its sponsorship agreement with Latin American insurance broker Inter for the ongoing 2015 season.
Liverpool deposits extension with main partner Standard Chartered
English Premier League football club Liverpool has signed a three-year extension to its main sponsor agreement with UK financial services company Standard Chartered Bank.
BMW and Allianz back German Ryder Cup bid
Germany’s bid to stage the 2022 Ryder Cup golf event has secured two major commercial partners in the form of automotive company BMW and insurance giant Allianz.
Liberty Mutual secures US Soccer partnership
Liberty Mutual Insurance has agreed a deal to become an official sponsor of the US Soccer national governing body.
Zurich pairs with PGA Tour Latinoamerica for Argentina Swing
Insurance multi-national Zurich has entered into a commercial partnership to promote Argentina’s golf tournaments on the PGA Tour Latinoamerica.
Bundesliga’s Augsburg signs new shirt sponsor
German Bundesliga football team Augsburg has reached an agreement to make financial services company WWK Versicherungen its new main sponsor.
Schalke 04 teams up with R+V Versicherung
German Bundesliga football team Schalke 04 has reached an agreement to make insurance company R+V Versicherung a premium partner.
Allstate: College football remains key platform
US insurance company Allstate is using college football as the main platform to communicate its key messages.
Mapfre deal highlights multinational interest in MLS
Spain-based insurance brand Mapfre this month signed a deal to become the stadium naming rights partner for Major League Soccer’s Columbus Crew.
Tokyo 2020 unveils two more gold partners
Nippon Life Insurance and Tokio Marine & Nichido have been unveiled this (Friday) morning as gold partners of the Tokyo 2020 summer Olympic and Paralympic Games.
WRU seals record deal through Admiral renewal
Insurance company Admiral has agreed a two-year extension to its status as the main sponsor of the Welsh Rugby Union.
Allstate signs up for 2015 Gold Cup
US insurance provider Allstate has signed up as an official sponsor of the 2015 Gold Cup, the biennial national team showpiece of the Confederation of North, Central America and Caribbean Association Football.
Deutsche BKK extends Augsburg relationship
Health insurance provider Deutsche BKK has extended a sponsorship deal with German Bundesliga top-tier football club Augsburg.
Columbus Crew stadium secures naming rights partner
MAPFRE Insurance has signed up as the naming rights partner of the home stadium of North American Major League Soccer franchise the Columbus Crew.