German Bundesliga football team Schalke 04 has reached an agreement to make insurance company R+V Versicherung a premium partner.
The deal is effective from July 1 this year and runs for four years until the end of the 2018-19 season. Financial terms were not disclosed.
R+V Versicherung replaces fellow insurance group Ergo on Schalke’s commercial roster.
It will benefit from extensive marketing rights and advertising opportunities at Schalke’s Veltins Arena, including television-visible LED boards and a hospitality provision. The company will also back Schalke’s football schools initiative for youngsters.