General Insurance
Partner extends with Schalke, backs esports team
Health insurance provider AOK Nordwest has extended and expanded its partnership with Schalke 04 to include sponsorship of the German Bundesliga football club’s esports team.
Ping An extends title sponsorship of CSL
Chinese insurance group Ping An has agreed a five-year extension to its title sponsorship of the Chinese Super League, the top division of football in the country.
Zurich to sponsor IIHF World Championships
Swiss insurance company Zurich has agreed a deal to become an official sponsor of the Ice Hockey World Championships from 2018 to 2020.
iSelect extends Melbourne FC backing to men’s team
Health insurance company iSelect has enhanced its association with Melbourne FC to become a co-principal partner of the AFL Aussie rules football team.
Santos signs new shirt sponsor
Campeonato Brasileiro Serie A football club Santos has agreed a shirt sponsorship deal with mobile insurance platform Thinkseg.
Aegon extends Ajax partnership
Dutch Eredivisie football club Ajax has renewed its partnership with financial services company Aegon.
MetLife upgrades PGA Tour partnership
Insurance company MetLife has extended and expanded its partnership with golf’s PGA Tour.
QBE title sponsors PGA Tour’s Shootout tournament
Insurance group QBE has signed on as the new title sponsor of the PGA Tour’s Shootout event, which takes place annually in the US state of Florida.
Geico extends ELeague partnership
US insurance firm Geico has extended its partnership with the ELeague esports organisation.
Liberty Mutual Insurance: Big five provider builds brand with Olympic sports
US insurance brand Liberty Mutual Insurance Group is a top-tier sponsor of the United States Olympic Committee (USOC) and a partner of several national governing bodies in the US.
Wheelchair Rugby World Championship secures first title sponsor
Insurance company GIO has agreed a deal to title sponsor the 2018 Wheelchair Rugby World Championship, which will be held in the Australian city of Sydney.
Allianz links Formula E to new digital sports strategy
Allianz has add the Formula E Championship to its new portfolio of digital sports sponsorships, which includes Drone Racing League and Roborace, the world’s first driverless electric race series.
AFL’s Collingwood hails record sponsor deal
AFL Aussie rules football team Collingwood has signed a lucrative extension to its partnership with insurance company CGU.
Uniqa to replace Samsung as ÖFB Cup title sponsor
Insurance company Uniqa has agreed a deal to become the new title sponsor of the ÖFB Cup Austrian club football competition.
Drone racing deal follows review of Allianz strategy
Global insurance firm Allianz has become title sponsor of the professional drone racing circuit, the Drone Racing League (DRL), as part of a major review of the brand’s extensive sponsorship portfolio.
Valencia pens insurance partnership
Spanish insurance broker Reale Seguros has signed a partnership with LaLiga football club Valencia.
Mapfre enters F1 sponsorship market with Renault
Spanish insurance group Mapfre has agreed a deal to sponsor French Formula One motor-racing team Renault.
Singapore Swimming Association continues development drive with Liberty Insurance
The Singapore Swimming Association has agreed a sponsorship deal with financial services company Liberty Insurance.