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Liberty Mutual Group: Working with global and national sponsorship partners
Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.
Allianz eyes business opportunity from Olympic partnership
Global insurance group Allianz aims to claw money back from its Worldwide Olympic Partner rights fee by selling insurance services to the Olympic movement and the wider sports ecosystem and financing related...
Liberty Mutual refocuses USOC deal on sales
US-based life insurance brand Liberty Mutual has renewed its partnership with the United States Olympic Committee for the 2017 to 2020 Olympic cycle, despite disappointing sales results from its last campaign.