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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
China Unicom: Brand positioning as a leader in smart tech
Chinese telco China Unicom has become a domestic partner of the Beijing 2022 Winter Olympic Games to showcase its smart technology and raise its brand profile versus rivals China Mobile and China Telecom.
Alibaba: Multiple objectives behind sports investment drive
Chinese e-commerce giant Alibaba wants to build more partnerships and collaborations with international sports federations and leagues as it pursues multiple sporting goals around economic and social development…
Birmingham 2022 selects Hewlett Packard Enterprise for network services
The organisers of the Birmingham 2022 Commonwealth Games have agreed a sponsorship deal with Hewlett Packard Enterprise (HPE)
Swedish Olympic Committee extends kit supply deal with Uniqlo
The Swedish Olympic Committee (SOK) has signed an extension to its kit supply deal with Uniqlo
Barranquilla lands 2027 Pan American Games, Mitsubishi to sponsor 2023 edition
Barranquilla has been appointed as the host city of the 2027 Pan American Games, marking the second time that Colombia will stage the multi-sport event
Birmingham 2022 teams up with Canon for imaging solutions
The organisers of the Birmingham 2022 Commonwealth Games have signed global imaging technology provider Canon as a sponsor of the event.
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Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…