Food & Drink

Spanish Liga football club Barcelona has agreed a three-year sponsorship deal with PepsiCo’s sports nutrition drink Gatorade.

Marston’s brewery has extended its commercial agreement as the official beer of the England cricket team until 2017.

Rugby League World Cup 2013 has agreed sponsorship deals with Thai beer brand Singha Beer and cider brand Kingstone Press.

The Scottish Professional Football League this month agreed a three-year deal with soft drinks brand Irn Bru, boosting its annual sponsorship revenue to around £1m (€1.2m/$1.6m), with its most valuable title sponsorship still to sell.

Nespresso, the premium coffee brand of food and beverage multi-national Nestle, has been confirmed as the official coffee supplier to the 2014 Ryder Cup golf tournament at Gleneagles.

Carlton & United Breweries has expanded its association with Australian cricket by agreeing a three-year deal to sponsor the domestic game in New South Wales.

Dairy manufacturer Ehrmann has sealed a two-year extension to its existing shirt sponsorship deal with German Bundesliga football team SC Freiburg.

US racetracks Daytona International Speedway and Talladega Superspeedway have agreed a sponsorship deal with Tennessee distillery Ole Smoky Moonshine.

Rugby League World Cup 2013 organisers have announced a sponsorship deal with champagne house Laurent-Perrier.

Cognac brand Hennessy has extended its title sponsorship of horse racing’s Gold Cup by a further three years.

Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has consolidated its sponsorship presence in American football’s NFL by extending its partnership with the Green Bay Packers for the new season.

The Association of Tennis Professionals (ATP) has announced sponsorship deals with Gillette and Segafredo Zanetti ahead of this year’s ATP World Tour Finals.

The Scottish Professional Football League has reached an agreement with Irn-Bru to make the drinks brand its official soft drink.

Korean automobile manufacturer Kia Motors has extended its role as the main sponsor of the Australian Open tennis tournament through to 2018.

PepsiCo-owned isotonic drinks brand Gatorade has signed three-year deals to become the official sports drink and sports nutrition partner of English Premier League football clubs Arsenal and Liverpool.

Beverage firm Green Mountain Coffee Roasters has agreed a landmark deal with partner schools of the IMG College agency.