Food & Drink

Formula One motor-racing team Toro Rosso has signed a new sponsorship agreement with Spanish brewery Estrella Galicia.

Drinks producer Diageo is one of a number of companies said to be interested in acquiring the title sponsorship rights to the English Premier League top-tier club football competition, according to UK broadcaster Sky News.

The Colombian Football Federation (FCF) has sealed a renewed agreement with official insurer Allianz and has brought in soft drinks giant Coca-Cola as an official sponsor.

Premiership Rugby, which operates the top division of rugby union in England, has extended a partnership with wine brand Bodega Trivento.

Fresh food production and distribution company Del Monte has agreed a deal to become the title sponsor of the 2015 Gulf Cooperation Council’s (GCC) Club Cup Championship club football tournament.

Asahi Breweries has signed up as a gold partner of the Tokyo 2020 summer Olympic Games.

Global soft drinks group Coca-Cola clinched a second-tier Official Sponsor position for the 2015 Rugby World Cup after competition from a rival drinks brand.

Soft drinks company Coca-Cola has signed a three-year deal with the Deutscher Fussball Bund (DFB), the German football federation. The deal completes the organisation’s sponsorship roster until mid-2015.

In 2013, Papa John's agreed a one-season deal to become the Official Pizza Partner of The Football League, the world’s original league football competition. Thirty-seven clubs were selected to play a deeper, ‘opt-in’ role in the partnership. These teams were selected based on the size of their support, the strategic business importance of their local area, and the number of franchisees nearby.

Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.

AFL Aussie rules football club St Kilda has struck a two-year deal with Lion Dairy & Drinks that will see its Dare Iced Coffee brand become the team’s principal partner from the 2015 season.

 The Polish Football Association (PZPN) has secured a sponsorship deal with mineral water company Ustronianka for its men’s national team.

Ali Bin Ali Beverages has been signed up as an official partner of the 2015 men’s Handball World Championship, which is currently taking place in Qatar.

Campeonato Brasileiro Serie A football club Fluminense has secured a one-year sponsorship deal with food group Frescatto Company.

Major League Soccer team Chicago Fire has renewed its shirt sponsorship deal with locally based food conglomerate Quaker Oats, according to the Chicago Sun Times newspaper.

Indonesian food and beverage company GarudaFood has signed an agreement to become Ligue 1 football club Paris Saint-Germain’s first regional partner in Asia.