Food & Drink

Coffee and baked goods chain Dunkin’ Donuts has entered into a partnership with USA Hockey, the governing body for ice hockey in the United States.

Spanish LaLiga football club Real Madrid has entered into a partnership with Mexican food brand FUD.

Scottish Rugby, the governing body of rugby union in the country, has extended its partnership with soft drinks manufacturer A.G. Barr.

The English Super League rugby league competition has entered into a partnership with canned peas brand Batchelors Peas.

Trek Factory Racing's search for a co-title sponsor was “far more challenging than [the team] had anticipated” but the organisation believes its three-year agreement with coffee brand Segafredo Zanetti will take it to the next competitive level.

Fiba, world basketball's governing body, expects its Global Partner programme for the next cycle to bring in increased revenue, following its deal with the Chinese state-owned conglomerate Beijing Enterprises.

The England and Wales Cricket Board has unveiled Greene King IPA as the official beer of England cricket.

The South Africa Rugby Union, the sport’s national governing body, has renewed its partnership with Coca-Cola in a deal that will see the soft drinks group continue to serve as an associate sponsor of the Super Rugby competition in the country.

English Premier League football club Manchester United has entered into a regional partnership with Indonesian isotonic drinks brand You.C1000.

The Coca-Cola Russia division of the soft drinks producer has sealed a partnership deal with the Kontinental Hockey League European ice hockey competition.

US beer brand Budweiser has entered into a strategic partnership with the Chinese division of American football league the NFL.

North American basketball league the NBA has agreed a multi-year extension of its Asian-focused partnership with dairy food and drink producer Royal FrieslandCampina.

PepsiCo-owned isotonic drinks brand Gatorade has entered into a five-year partnership with New Zealand Rugby (NZR), rugby union’s governing body in the country.

The United States Olympic Committee has entered into a five-year partnership with the country’s Milk Processor Education Program (MilkPEP).

Chinese Super League football club Tianjin Teda has entered into a partnership with water brand Yue Longquan.

Beverage producer Pfanner has renewed its partnership with the Austrian Cup club football competition.