Food & Drink
New Zealand signs shirt sponsor for Champions Trophy
Indian dairy products manufacturer Amul has agreed a deal to sponsor the New Zealand cricket team at this year’s Champions Trophy one-day international tournament.
Beer partner signs on for Champions Trophy
Indian beer brand Kingfisher has reached an agreement with the International Cricket Council to serve as the official lager partner of this year’s Champions Trophy event.
Everton shirt sponsor downgrades partnership
Thai beer brand Chang has opted to downgrade its commercial partnership with English Premier League football club Everton.
Ascot partners with Pernod Ricard
Spirits brand Pernod Ricard has agreed a deal to sponsor Ascot Racecourse.
MLB’s White Sox signs up beer partner
Major League Baseball franchise the Chicago White Sox has agreed a partnership with local brewery Revolution Brewing.
Shell and Tsingtao Beer deals point to CSL uplift
Two deals agreed in the last month by the Chinese Super League suggest the league is on course for a big increase – possibly 100 per cent – in sponsorship revenues in the next cycle.
Warwickshire partners with Molson Coors
English County Championship cricket club Warwickshire has agreed a sponsorship deal with brewing company Molson Coors.
Napoli partners with food producer
Italian Serie A football club Napoli has entered into a partnership with fruit and vegetables producer COF.
Tour of Britain secures OVO Energy as title sponsor
UK energy supply company OVO Energy has struck a deal to serve as title sponsor of the Tour of Britain, while sports apparel manufacturer Dare 2b and alcohol-free wine brand Eisberg have extended deals with the series of cycling events.
Segafredo Zanetti takes Giro d’Italia jersey sponsorship rights
Italian coffee brand Segafredo Zanetti has upgraded its partnership with the Giro d’Italia to take on sponsorship rights to the cycling race’s points classification jersey.
Anheuser-Busch extends with PGA Tour
Golf’s PGA Tour has extended its partnership with US brewing company Anheuser-Busch.
Somerset extends with title sponsor, Lancashire expands with partner
English County Championship cricket club Somerset has extended a title sponsorship agreement with St Austell Brewery, while rival team Lancashire has enhanced its partnership with online electricals retailer AO.com.
British & Irish Lions sign beer partner
The British & Irish Lions rugby union team has agreed a sponsorship deal with beer brand Doom Bar for its upcoming tour of New Zealand.
Michelob Ultra teams up with World Surf League
Beer brand Michelob Ultra has agreed a deal to sponsor the World Surf League.
MLB’s Phillies sign beer partner
Major League Baseball franchise the Philadelphia Phillies has entered into a partnership with the Yuengling & Son brewery.
MLB replaces Pepsi with Coca-Cola
Major League Baseball has entered into a partnership with soft drinks giant Coca-Cola, bringing to an end the North American league’s relationship with rival company PepsiCo.
Nestle signs CPL deal
Swiss food and drink producer Nestlé has signed a two-year deal with the Caribbean Premier League (CPL) Twenty20 cricket tournament.
MLB signs first hot dog sponsor, partners with lifestyle brand
Major League Baseball has agreed a sponsorship deal with fast food restaurant chain Nathan’s Famous, while the North American league has also entered into a partnership with lifestyle brand The Honest Company.