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Michelob Ultra teams up with World Surf League

Beer brand Michelob Ultra has agreed a deal to sponsor the World Surf League.

The deal, the length of which was not disclosed, names Michelob Ultra as the official beer sponsor of the WSL in the US.

The brand will serve as the exclusive beer sponsor of WSL events held in the country, including the US Open of Surfing.

Michelob Ultra will also create VIP hospitality areas and branded lounges on-site at US-based WSL events, and will host a range of after-parties. In addition, the brand will utilise WSL content across social media channels to promote the league.