Two deals agreed in the last month by the Chinese Super League suggest the league is on course for a big increase – possibly 100 per cent – in sponsorship revenues in the next cycle.
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Two deals agreed in the last month by the Chinese Super League suggest the league is on course for a big increase – possibly 100 per cent – in sponsorship revenues in the next cycle.
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Premier League club Arsenal last month agreed a deal with Hollywood film studio Universal Pictures to promote a number of Universal’s new releases, including Despicable Me 3, which launched in North America and the UK on June 30.
The 16 member clubs of the Chinese Super League (CSL) are at a critical stage in the development of their commercial programmes. They are attempting to move away from a funding model based almost entirely on the patronage of the large Chinese corporations which own them to one based on revenues from sponsorship deals with major global brands, media rights income and match-day revenues.