Premier League club Arsenal last month agreed a deal with Hollywood film studio Universal Pictures to promote a number of Universal’s new releases, including Despicable Me 3, which launched in North America and the UK on June 30.
The 16 member clubs of the Chinese Super League (CSL) are at a critical stage in the development of their commercial programmes. They are attempting to move away from a funding model based almost entirely on the patronage of the large Chinese corporations which own them to one based on revenues from sponsorship deals with major global brands, media rights income and match-day revenues.
The Portuguese Football Federation (FPF) has signed a renewal to its sponsorship with bank BPI which will see the company continue as the official bank of Portugal's men’s and women’s national teams unt…
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
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