Financial Services
Richmond renews Bingle sponsorship
Australian car insurance provider Bingle has agreed to extend its joint major sponsorship of Australian rules football club Richmond for a further three years until 2016.
AIA scores Tottenham shirt sponsorship rights
Asia-Pacific insurance provider AIA has reached a deal with Tottenham Hotspur to become the English Premier League football club’s shirt sponsor for cup games during the 2013-14 season.
Northwestern Mutual earns World Challenge naming rights
US financial services company Northwestern Mutual has reached a deal with the Tiger Woods Foundation to become the title sponsor of its 15th annual World Challenge golf event.
Wells Fargo steps up football sponsorship with Mexican deal
US financial services company Wells Fargo has bolstered its backing of North American football by sponsoring the Mexican national team’s annual tour of the United States through 2016.
Aon touches down with NFL International Series
Global risk management and insurance firm Aon has extended its partnership with American football’s NFL to take in the 2013 and 2014 editions of the league’s International Series in London.
Bayer Leverkusen extends with premium partner DEVK
German 1.Bundesliga football club Bayer 04 Leverkusen has signed a two-year extension to its sponsorship deal with insurance group DEVK Versicherungen.
Scott Credit Union teams up with St Louis Rams
Not-for-profit credit co-operative Scott Credit Union has reached a three-year sponsorship deal to become the official credit union of NFL American football team the St Louis Rams.
Bradford Bulls team up with Bartercard
English rugby league team Bradford Bulls has confirmed UK business-to-business trade exchange Bartercard as an official partner from the 2014 Super League season.
Sporting KC banks UMB partnership
US Major League Soccer franchise Sporting Kansas City has entered into a multi-year commercial partnership with UMB Bank, a subsidiary of American financial services group UMB Financial Corporation.
United scores with AFB in Kenya
English Premier League football club Manchester United has reached an agreement to make AFB its official credit card partner in Kenya.
NatWest seals groundbreaking ECB sponsorship
The England & Wales Cricket Board has announced banking group NatWest as its title sponsor for Twenty20 cricket at international, county and recreational level under a new four-year agreement.
PSG agrees MoneyGram transfer
Paris Saint-Germain has agreed a three-year sponsorship deal with MoneyGram, while the French Ligue 1 football club is also reportedly seeking to significantly increase the value of its kit partnership with Nike.
Zurich backs Swiss ice hockey
The Swiss Ice Hockey Federation has signed up Zurich as an official sponsor through to 2017.
Wells Fargo invests in MLS partnership
Wells Fargo has been unveiled as the exclusive retail banking and commercial lending sponsor of Major League Soccer, the top division of football in North America.
PGA Tour seals MetLife partnership
MetLife has agreed a four-year deal to become an official marketing partner of golf’s PGA Tour and Champions Tour.
SM Jaleel and Caribbean Alliance join CPL roster
The Caribbean Premier League Twenty20 cricket tournament has secured two more commercial partners for its inaugural edition.
Man City gains online trading partner
English Premier League football club Manchester City has announced a new partnership with online trading service company Gain Capital.
Virgin and Scotiabank sign up for CPL’s inaugural season
British conglomerate Virgin and Canadian financial service company Scotiabank have been announced as tournament partners for the inaugural Caribbean Premier League Twenty20 cricket competition.