Financial Services
HSBC converts ARU partnership
The Australian Rugby Union has announced HSBC as the official banking partner to its national team in a three-year deal running until 2016.
Western Sydney Wanderers team up with Pepper Group
Financial services company Pepper Group has signed a three-year sponsorship agreement with Australian A-League football team Western Sydney Wanderers.
Tinkoff Credit Systems secure main sponsorship of cycling team
Russian banking group Tinkoff Credit Systems will become the main title sponsor of Riis Cycling after founder Oleg Tinkov agreed a takeover deal for the leading UCI World Tour team.
Saxo Bank: Interview with Lars Christensen, co-CEO of Saxo Bank
Sports Sponsorship Insider spoke to Lars Christensen, co-CEO of Saxo Bank, after the announcement that Riis Cycling, the major cycling team which competed this year under the Saxo-Tinkoff name, had been acquired by Russian businessman Oleg Tinkov.
Credit Agricole teams up with OGC Nice
French retail banking group Credit Agricole has confirmed a partnership with football club OGC Nice, which competes in the country's top-tier Ligue 1.
Ottobock: Interview with Christin Gunkel, Ottobock’s chief marketing officer
Global prosthetics company Ottobock is close to signing sponsorship deals with at least two more global or regional Paralympic events as it continues to support Paralympic sport at the elite level.
Amundi signs Hong Kong Open deal
Asset management company Amundi has agreed a deal to become a premier partner of the Hong Kong Open, the third tournament on the 2014 European Tour golf calendar.
Yes Bank invests in Hockey India League
Indian private banking group Yes Bank has signed a multi-year sponsorship agreement with the Hockey India League ahead of its 2014 season.
Sportscover partners with UK Sport
National high performance sports agency UK Sport has announced a four-year partnership with Sportscover.
Manchester United banks Banif partnership
English Premier League football club Manchester United has announced a four-year financial services partnership with Maltese commercial bank Banif Bank.
Harlequins teams up with IG for Big Game fixture
English Premiership rugby union team Harlequins has confirmed financial services company IG as the principle sponsor for the latest instalment of its Big Game series at London’s Twickenham Stadium.
QBE Insurance: Interview with Nicholas Mott, sponsorship manager
QBE, the Australian Securities Exchange-listed insurance underwriter, is sponsoring the QBE Autumn Internationals as part of a deal with the Rugby Football Union, which ends in August 2016.
BGV/Badische nets deal with handball’s Rhein-Neckar Lowen
Insurance group BGV/Badische has reached an agreement to become a premium partner of German Handball Bundesliga team Rhein-Neckar Lowen.
Itau banks on CBF for eight more years
Banking group Itau has extended its sponsorship of the Brazilian Football Confederation (CBF) by a further eight years.
Ficrea teams with Sauber for US Grand Prix
The Sauber Formula One team has reached a sponsorship agreement with Mexican financial services company Ficrea for this weekend’s US Grand Prix in Austin, Texas.
OCBC Bank signs up as premier partner of Singapore Sports Hub
Singapore-headquartered OCBC Bank has been announced as the premier founding partner of the Singapore Sports Hub development in a 15-year deal.
Ghana FA receives uniBank boost
Ghanaian-owned private bank uniBank has signed a three-year deal to sponsor the country’s national football team.
Royal London seals one-day cricket deal with ECB
UK mutual life and pensions company Royal London has agreed a four-year deal with the England and Wales Cricket Board to become the title sponsor of the national governing body’s one-day cricket competitions from 2014.