Financial Services

Aviva, the UK’s largest insurer with over 14 million customers and one of Europe’s leading providers of life and general insurance, will continue to take a portfolio approach to its sponsorship activity, using key assets in rugby union and football.

The UK’s biggest insurer Aviva is set to donate £46,730 (€57,000/$78,100) to its charity partner, Railway Children, following last weekend’s #Take5 Twitter campaign, which asked football and rugby union fans to tweet their support for the charity in exchange for a donation from Aviva.

US insurance company Travelers has agreed a 10-year extension to its title sponsorship of PGA Tour golf tournament the Travelers Championship in a new deal that will run through to 2024.

Banking group ANZ has extended its title sponsorship of the ANZ Championship, the top netball division across Australia and New Zealand, for a further three years.

British banking group Barclays has signed a naming rights agreement for the European arm of the 52 Super Series sailing competition in 2014.

Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.

Russian foreign exchange markets broker InstaForex has enhanced its partnership with Formula One motor racing team Marussia ahead of the 2014 season.

Formula One motor racing team Williams has announced a new partnership with Brazilian financial institution Banco do Brasil for the 2014 season.

China’s Ping An Insurance has sealed a four-year deal to become the title sponsor of the Chinese Super League, the country’s top football division.

The Asian Football Confederation is generating between $18m (€13.1m) and $20m per year from Official Sponsors for its club competitions from 2014, in the 2013-16 cycle, following the addition of a second Chinese brand in as many months, construction machinery manufacturer Shandong Lingong Construction Machinery (SDLG).

The Rio 2016 Organising Committee for the Olympic and Paralympic Games is struggling to reach its second minimum sponsorship target of $1.3bn (€950m), the amount required to operate the Games without further government subsidy.

Global payment brand MasterCard is in renewal talks for the final Worldwide Partner position at next year’s Rugby World Cup in England, as organisers seek to renew all six top-tier sponsors from the 2…

Barclays bank will end its title sponsorship of the English Premier League when its current £40m (€49m/$67m)-per-year contract concludes at the end of the 2015-16 season, Sports Sponsorship Insider un…

Soft drinks brand Coca-Cola, razor brand Gillette, financial services company Citigroup and electronics company Sony have shown interest in the McLaren Mercedes F1 Team title sponsorship, but the team may wait until the entry of its new engine partner Honda in 2015 before signing a deal.

AFL Australian rules football team Sydney Swans has entered into a formal partnership with not-for-profit health insurer HCF.

International banking group HSBC, the naming sponsor of rugby union’s International Sevens Series, is backing the launch of a two-year grassroots programme targeting increased participation ahead of the sport’s debut at the 2016 Olympic Games in Rio de Janeiro.