Financial Services
Los Angeles Dodgers strike deal with Security Benefit
Major League Baseball team Los Angeles Dodgers has agreed a commercial partnership with US retirement market specialist Security Benefit.
RBC tees up Canada Cup sponsorship
Sports management and marketing agency SportBox Entertainment Group has brokered a partnership with golf’s PGA Tour to make Canadian financial institution RBC the title sponsor of the Canada Cup.
Arabian Gulf Development takes UAE League Cup title spot
Arabian Gulf Development has expanded its involvement with football in the United Arab Emirates after signing a naming rights agreement for the UAE League Cup knockout club competition.
Sony PlayStation: The Champions League and other sponsorship opportunities
The Sony PlayStation gaming console brand has a limited sponsorship budget in Europe because of its Uefa Champions League commitment, but is open to additional regional or national sponsorship deals – even outside of its core areas of football and motorsports.
Stuttgart extends with Mercedes-Benz Bank
German Bundesliga top-tier football club VfB Stuttgart has extended a sponsorship deal with the Mercedes-Benz Bank.
Djurgarden signs new main sponsor
Financial services company Prioritet Finans is to become the new main sponsor of Swedish Allsvenskan top-division football club Djurgården.
Ajax buys time with Aegon extension
Dutch Eredivisie football club Ajax has signed a short-term extension to its main sponsor deal with financial services firm Aegon.
KNHB makes over €4.2m from World Cup partners
The Royal Dutch Hockey Association (KNHB) is generating over €4.2m ($5.8m) per year from central sponsors for its 2013 to 2016 commercial cycle as it prepares to host the men’s and women’s Hockey World Cups in May.
Quicken Loans takes naming rights to Woods’ PGA Tour event
US retail mortgage lender Quicken Loans has agreed a multi-year deal to become the new title sponsor of the PGA Tour golf tournament formerly known as the AT&T National, along with becoming an official partner of the Tour itself.
New deal pushes CSL above La Liga and Bundesliga
The Chinese Football Association Super League (CSL) is close to a new four-year sponsorship deal which will take the competition to between $55m (€39.5m) and $60m in annual central sponsorship revenue.
Wells Fargo renews commitment to PGA Tour event
San Francisco-based financial services firm Wells Fargo has reached a five-year agreement with tournament host organisation Champions for Education to extend its title sponsorship of the Wells Fargo Championship PGA Tour golf event through 2019.
Belgian champion Anderlecht renews with major sponsors
Belgian Pro League football club Anderlecht has sealed three-year extensions to its agreements with main sponsors BNP Paribas Fortis and Belgacom.
Aberdeen Asset Management interested in Pro12 expansion franchise
Financial services firm Aberdeen Asset Management has expressed an interest in helping to establish and sponsor a third Scottish Pro12 rugby union team in its home town.
Force India adds Mexican partners
Formula One motor racing team Force India has reached sponsorship agreements with Mexican companies Consorcio Aristos and Ficrea.
Geico on board for World Superbikes’ US round
US auto insurance company Geico has signed up as the presenting sponsor of the Superbike World Championship (WSBK) race at the Laguna Seca circuit in California.
Yorkshire CCC secures Mazars partnership
International accounting firm Mazars has agreed a two-year deal with Yorkshire County Cricket Club to become the English team’s principal partner.
BNP Paribas extends WTA Championships sponsorship
The Women’s Tennis Association (WTA) has announced that financial services company BNP Paribas has extended its title sponsorship of the season-ending WTA Championships.
ANZ Banking Group: Tracking further growth in Asia
Since the New Year, the Australian Stock Exchange-listed ANZ Banking Group has bolstered its portfolio of sponsorships in Australasia and Asia by extending sponsorship’s of the Australian Open tennis championship and ANZ Championship netball competition.