The Royal Dutch Hockey Association (KNHB) is generating over €4.2m ($5.8m) per year from central sponsors for its 2013 to 2016 commercial cycle as it prepares to host the men’s and women’s Hockey World Cups in May.
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Hockey Australia has announced a three-year sponsorship agreement with human services firm APM Human Services International (APM) ahead of next month’s Women’s Hockey World Cup in Spain and the Netherlands.
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
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