Financial Services

The Belgian Football Association (URBSFA/KBVB) has announced French financial services firm Cofidis will end its seven-year term as the title sponsor of the Belgian Cup domestic club competition.

Danish trading and investment specialist Saxo Bank has agreed a one-year extension to its partnership with Tinkoff-Saxo to remain co-title sponsor of the UCI World Tour cycling team for the duration of the 2015 season.

The Singapore Southeast Asian Games Organising Committee (SINGSOC) has announced professional services firm Deloitte as its third top-tier partner of the 2015 SEA Games.

Italian Serie A football team Cagliari has agreed shirt sponsorship deals with banking group Intesa Sanpaolo and telecommunications company Tiscali.

Ohio-based insurance and financial services firm Nationwide has signed a three-year deal to become an official insurance sponsor of the NFL through to the end of the American football league’s 2016 season.

The Ladies Professional Golf Association has announced that Calamos Investments and Rolex will serve as global partners for the second edition of its International Crown event when it is staged in Sugar Grove, Illinois in July 2016.

The Polish Football Association (PZPN) has signed two-year sponsorship agreements with tablets, smartphones and computer accessories manufacturer Modecom and financial services firm Alior Bank.

Italian Serie A champion Juventus has signed an initial two-year partnership with binary options broker 24option.com.

South African football team University of Pretoria has announced a three-year partnership with insurance firm Workerslife ahead of the 2014-15 Premier Soccer League season.

US financial institution Bank of America has enhanced its long-standing association with the Special Olympics multi-sport event ahead of its 2015 World Games in Los Angeles.

English Premier League football team Liverpool has announced a two year partnership with online Forex trading company InstaForex.

Spanish Liga football club Valencia has signed an agreement to make financial services group CaixaBank an official sponsor for the next three seasons.

Bulgarian A Group football club Levski Sofia has agreed a short-term contract with Lev Ins to make the insurance company the team’s new main sponsor.

US financial services company EverBank has extended its stadium naming rights deal with NFL American football franchise the Jacksonville Jaguars, signing a 10-year contract worth $43m (€31.6m).

The German Athletics Federation (DLV) has extended its partnership with domestic health insurance provider Barmer GEK until the end of 2016.

Online payment system Bitcoin has expanded its involvement in American college sport through a sponsorship agreement with the Georgia Institute of Technology’s Athletic Association.