Financial Services
Perth Glory extends long-running deal with main sponsor
Australian A-League football club Perth Glory has extended its sponsorship deal with its principal partner QBE Insurance.
BBVA to end LaLiga title sponsorship
Spanish football’s first and second divisions are searching for a new title sponsor after banking group BBVA said it would not extend its deal beyond the 2015-16 season.
Bologna brokers new partnership
Italian Serie A football club Bologna has partnered with binary trading company Option888.
Pittsburgh Penguins enhance partnership with banking partner
North American NHL ice hockey franchise the Pittsburgh Penguins has extended its partnership with banking group First Niagara.
Fans the focus of Seahawks partnership with American Express
NFL American football franchise the Seattle Seahawks has agreed a multi-year partnership with financial services group American Express.
Breeders’ Cup signs up new partner
The member-driven organisation Lexington Commerce, which promotes business growth in the US city, has been named as an official partner of horseracing’s Breeders’ Cup World Championships.
EZTrader boosts football portfolio with Monaco deal
Online binary options trading company EZTrader has expanded its commercial portfolio in the European football market by securing a partnership with French Ligue 1 club Monaco.
Santander links up with women’s handball showpiece
The International Handball Federation has agreed a partnership with the Nordic branch of the banking group Santander ahead of the 2015 Women’s Handball World Championships.
AHL secures Essensa partnership
The American Hockey League (AHL), which serves as the development competition for North America’s NHL ice hockey league, has announced a partnership with group purchasing organisation Essensa.
Shanghai Marathon links up with Industrial Bank
The Shanghai International Marathon is to be sponsored by the financial services organisation Industrial Bank Company (IBC).
Plus500: Atlético focus for now
Forex company Plus500 is focused on its newly-signed Atlético Madrid shirt deal for the foreseeable future but is interested in football as a sponsorship platform.
Markel becomes latest company to back Richmond 2015
Financial holding company Markel Corporation has agreed a commercial partnership with Richmond’s organising committee for the 2015 International Cycling Union (UCI) Road World Championships.
Principality takes naming rights to Millennium Stadium through WRU deal
The Welsh Rugby Union has agreed a new 10-year partnership with financial services company Principality Building Society under which Cardiff’s Millennium Stadium will assume a naming rights partner for the first time.
Liverpool signs up trading platform partner
English Premier League football club Liverpool has signed a deal with binary options trading platform Banc De Binary.
SFV gets new lease of Swiss Life
The Swiss Football Association (SFV) has renewed its commercial partnership with insurance group Swiss Life.
Credit Suisse makes further investment in Swiss FA
Financial services organisation Credit Suisse has renewed its contract to serve as the main partner of the Swiss Football Association (SFV).
Ospreys bank extension with away jersey sponsor
Foreign exchange company OSTC FX has opted to extend its jersey sponsorship deal with Welsh Pro12 rugby union team Ospreys.
Basketball Bundesliga clubs secure new partners
German Basketball Bundesliga clubs Bayern Munich and s.Oliver Baskets have secured new commercial partnerships ahead of the 2015-16 season.