Financial Services
Sponsors upgrade deals with NHL franchises
NHL ice hockey franchises the Calgary Flames and Buffalo Sabres have extended and enhanced sponsorship deals with Cortex and KeyBank, respectively.
Intrum upgrades to title sponsor of Stockholm Open
Credit management services company Intrum has stepped up its backing of the Stockholm Open to become the title sponsor of the tennis event.
Groupe Renault firm links up with F1 team
Formula One motor-racing team Renault has signed a sponsorship deal with RCI Bank and Services, a subsidiary of the wider Groupe Renault automotive manufacturing company.
Geico extends support of Atlantic Coast Conference
US insurance firm Geico has renewed its long-running sponsorship of the Atlantic Coast Conference college sports organisation.
Arsenal renews Vitality partnership
Health and life insurance company Vitality has extended its partnership with English Premier League football club Arsenal.
BMO Harris Bank extends Bucks deal
BMO Harris Bank has been named as a founding partner of the Milwaukee Bucks’ new arena as part of an extended sponsorship deal with the NBA basketball team.
Southampton secures new Asian trading partner
English Premier League football club Southampton has agreed a new partnership with global foreign exchange provider Brickhill Capital Limited.
Women’s sport: Sponsorship viewpoint from Synergy and CSM Sport and Entertainment
Will the media coverage given to major women's sports events in football, rugby and cricket during the summer inspire greater sponsorship investment in women’s sport in the UK?
Bank of Ireland continues as Leinster’s main sponsor
Irish Pro14 rugby union club Leinster has renewed its main sponsorship agreement with the Bank of Ireland.
New York Jets partner with M&T Bank, Uber
NFL American football team the New York Jets has agreed sponsorship deals with commercial banking group M&T Bank and transportation network Uber.
J.P. Morgan links up with ATP Finals
Global financial services firm J.P. Morgan has agreed a deal with the Association of Tennis Professionals to sponsor its season-ending ATP Finals event.
Detroit Pistons receive backing from owner’s firm
NBA basketball franchise the Detroit Pistons has entered into a partnership with global investment firm Platinum Equity, which was founded by the team’s owner Tom Gores.
Dortmund, Leipzig sign new deals, Mainz extends with partner
Borussia Dortmund and RB Leipzig have agreed new partnerships with health insurance firm IKK classic and property company Vicus Group, respectively, while rival German Bundesliga football club Mainz has extended a deal with mobile communications specialist W.E.S Kommunikation.
Munich Marathon secures first title sponsor
The German arm of insurance group Generali has been named as the first title sponsor of the Munich Marathon.
NHL’s Red Wings, Sharks secure new partners
The Detroit Red Wings has entered into a partnership with wholesale insurance broker and underwriting manager Burns & Wilcox, while rival NHL ice hockey franchise the San Jose Sharks has struck a deal with the Miner Family Winery.
Cricket South Africa renews Momentum partnership
Financial services company Momentum has extended its partnership with Cricket South Africa.
West Ham signs forex partner
English Premier League football club West Ham United has agreed a sponsorship deal with forex trading services company Hantec Markets.
Olympique Lyonnais women’s team extends with main sponsor
French insurance company April Group has renewed its shirt sponsorship deal with Olympique Lyonnais Féminin, the women’s team of French Ligue 1 football club Olympique Lyonnais.