NFL American football team the New York Jets has agreed sponsorship deals with commercial banking group M&T Bank and transportation network Uber.
M&T Bank has signed a multi-year deal to become the official community bank of the Jets, and the company will exclusively provide Jets-branded debit cards at 781 retail branches in the region as part of the agreement.
M&T Bank will be the presenting sponsor of the Jets Play Football partnership with the North Jersey Pop Warner football league in Northern New Jersey. It will also sponsor the New York Jets/USA Football Parents Clinic and serve as the presenting partner of the GenJets Kids Club.
In addition, the Jets and M&T Bank will create a new ‘small business showcase’ to highlight the importance of small businesses to the local economy.7
M&T Bank will receive brand exposure through stadium signage and media advertising during broadcasts of Jets games, as well as promotion across social media, digital media, television and radio programs.
The company will also become the presenting partner for the Jets' 2018 training camp in Florham Park.
Uber, meanwhile, will serve as the preferred rideshare partner for all events at the Jets’ MetLife Stadium, which the team shares with fellow NFL franchise the New York Giants.
Jets and Giants games will now feature a dedicated pick-up zone located at MetLife Stadium.