Bank of Ireland continues as Leinster’s main sponsor

Irish Pro14 rugby union club Leinster has renewed its main sponsorship agreement with the Bank of Ireland.

The new five-year deal runs through to the 2023 season and grants the bank continued exposure on the front of the club’s playing and training kits.

Bank of Ireland will also support Leinster’s grassroots and community initiatives as part of the agreement.

“This partnership goes way beyond simply logo badging to encompass all levels of the Leinster organisation with a particular focus on the development of the game at amateur level,” Bank of Ireland’s sponsorship manager, Gemma Bell, said. “We want to continue to support the province as they make great strides in nurturing younger players and widening the talent pool to ensure the sustainability of the game into the future.

“Leinster rugby has a long tradition and presence in local communities across the 12 counties with a very devoted fan base which is what makes the partnership such an excellent fit for Bank of Ireland.

“With 71,000 participants across 72 clubs and 560 schools, the association provides us with opportunities to strengthen local ties and develop new connections. This builds on the bank’s broader programme of activity to support and drive the local economy at events such as Enterprise Town, our youth programme for schools and our robust innovation programme for startups.”