Financial Services

German co-operative bank VR-Bank Westmünsterland has extended its partnership with Schalke 04, which plays in the country’s Bundesliga top division of club football.

English Premiership rugby union club Saracens has renewed its partnership with German financial services company Allianz, its main sponsor.

French insurance firm Groupama has been named as a co-major sponsor of UCI WorldTour cycling team FDJ.

Accounting firm Grant Thornton has agreed a five-year deal to become an official marketing partner of golf’s PGA Tour.  

Financial services company CaixaBank has renewed its partnership with Spanish LaLiga football club Atlético Madrid.

The Pac-12 US college sports conference has agreed a new sponsorship deal with sunglasses brand Maui Jim and extended a partnership with insurance firm Geico.

Global payments company TransferMate has agreed a deal to become an official partner of the Tie Break Tens tennis series.

Financial services company Intrust Super has agreed a sponsorship deal with the Queensland Maroons, while fellow Australian rugby league club the St George Illawarra Dragons has renewed its naming-rights partnership with St.George Bank.

May 2017 saw Uefa Champions League sponsor Mastercard launch an expansive pan-European activation based on ‘passionate fan support’ to leverage spiking soccer supporter interest around club football’s biggest annual showpiece – the Champions League Final.

Banking group Santander has agreed a deal with Uefa, the governing body for European football, to sponsor its Champions League club competition. The Spanish company has also confirmed that it has ended its sponsorship commitments in the Formula One motor-racing series.

Health insurance company Pronova BKK has agreed a sponsorship deal with the German Basketball Federation (DBB).

The Peruvian Football Federation (FPF) has entered into a partnership with Lima-based financial services company BBVA Continental.

Payment services brand Visa has renewed its Worldwide Paralympic Partner agreement with the International Paralympic Committee for four years, from 2017 to 2020.

The German Volleyball Federation (DVV) has named financial services company Comdirect as a main sponsor of the body.

Research by Sports Sponsorship Insider into the financial services sector has generated rights values to 148 out of 430 recorded financial services sector sponsorship deals, worth €871.8m ($1,033m) per year, at an average deal value of €5.7m per year.

Raiffeisen Bank International has agreed a deal to become an official sponsor of the European Handball Federation’s Euro 2018 men’s national team tournament, which will take place in Croatia.