Financial Services
Gainbridge to support US roll out with Indy 500 deal
Online annuity and life insurance brand Gainbridge has signed as the new presenting sponsor of US motor racing event the Indianapolis 500
ONE Championship signs 14-month deal with Fullerton Markets
The ONE Championship mixed martial arts series has signed a new Official Partner deal with Asian brokerage firm Fullerton Markets
Visa renews with NFL, takes endemic role with major events
Payment services brand Visa has renewed its Official Payment Services Technology Partner deal with the National Football League through the 2025 season
Palmeiras hails extension of record sponsorship deal
Palmeiras has extended its agreement with main sponsors, financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM), in a deal the Campeonato Brasileiro Série A …
Sporting Gijón scores new sponsor
Financial services company CaixaBank has signed a sponsorship deal with Spanish Segunda División football club Sporting Gijón.
Atlético Mineiro seals BMG as new main sponsor
Campeonato Brasileiro Série A football club Atlético Mineiro has agreed a deal for financial services company Banco BMG to become its new main shirt sponsor.
PSV welcomes Investous as Global Online Trading Partner
Dutch Eridivisie club PSV Eindhoven has signed a new partnership with retail online trading broker Investous
Sponsors sign on for India’s Pro Volleyball League
India’s Pro Volleyball League, a new franchise-based competition, has secured a title sponsor and three other commercial partners ahead of its debut season.
ITTF’s Pan America Cup lands first title sponsor
Universal, one of the largest insurance groups in the Caribbean, has become the first-ever title sponsor of the International Table Tennis Federation’s Pan America Cup.
Zotapay processes Alavés partnership
Spanish LaLiga football club Deportivo Alavés has agreed a new partnership with online payment platform Zotapay.
Santander gets another year to review LaLiga options
Santander’s one-season title sponsorship extension with LaLiga for 2019-20 was priced at the same rate as the original deal, SportBusiness Sponsorship has learned.
Visa steps up to partner Uefa women’s football programme
Payment services brand Visa is paying Uefa, European football’s governing body, an average of more than €2.5m ($2.8m)
Atlético Mineiro secures new kit sponsor
Campeonato Brasileiro Série A football club Atlético Mineiro has signed a kit sponsorship deal with local vehicle insurance company Auto Truck.
American Family Insurance gains naming rights to Brewers stadium
The home of the Milwaukee Brewers will be renamed in 2021 when American Family Insurance takes over the naming rights from MillerCoors.
Comerica enhances relationship with Dallas Stars
Financial services company Comerica Bank has extended and expanded its partnership with NHL ice hockey team the Dallas Stars
BMO to sponsor Montreal Impact eMLS Cup team
Ahead of the first eMLS Cup event of 2019 – the eMLS League Series One in Southern California tomorrow (Tuesday) – the Montreal Impact announced that jersey sponsor BMO (Bank of Montreal) will also pa…
Sevilla partners with currency platform EverFX
LaLiga club Sevilla has signed a new shorts patch partnership with Cypriot currency trading platform EverFX
Corinthians signs new main sponsor
Campeonato Brasileiro Série A football club Corinthians has unveiled financial services company Banco BMG as its new main sponsor.