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Comerica enhances relationship with Dallas Stars

Financial services company Comerica Bank has extended and expanded its partnership with NHL ice hockey team the Dallas Stars.

The new multi-year deal will run through the 2023-24 season and grants the company naming rights to Comerica Center, the Stars’ campus in Frisco, Texas.

The Comerica Center complex includes the practice facility of the Stars, the executive offices for the team’s business and hockey operations, and a recently renovated 6,000-seat arena. Comerica Bank will receive extensive brand integration and exposure at Comerica Center along with prominent, highly-visible signage in one of the highest-trafficked regions of the Metroplex.

Since 2014, the Dallas-based company has served as the Banking Partner of the Stars and will receive increased integration across all Dallas Stars platforms through signage, print and media as part of the expanded partnership.

Comerica Bank will continue to benefit from premium brand exposure via a fixed sign located just below the press box visible for all American Airlines Center games and events. The bank will be showcased in advertisements on Stars broadcasts along with virtual signage, and sponsor the team and player statistic pages on DallasStars.com.

James Weber, Comerica executive vice-president and chief marketing officer, said: “This enhanced sponsorship will allow Comerica to expand its presence and significantly increase our exposure within our headquarters market, while continuing to strengthen brand awareness and affinity and raising expectations of what a bank can be with the Stars, NHL fans and in the North Texas communities we serve.”