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Manchester United signs global partnership with Hawaii’s Maui Jim

English Premier League football club Manchester United has entered into a multi-year global partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.

As part of the deal, Maui Jim will supply the United first team, academy and women’s teams with glasses from their sun and optical ranges.

Maui Jim eyewear will also be available to fans at the Old Trafford Megastore from February 26, while a co-branded eyewear collection designed with fans in mind will launch later in the year.

Richard Arnold, United’s group managing director, said the partnership “demonstrates the club’s ability to attract the world’s most premium brands”.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.