Consumer Electronics

Australian NRL rugby league team the South Sydney Rabbitohs has entered into a partnership with fantasy sports, betting and online gaming platform PlayUp.

Gaming controller manufacturer Scuf Gaming has entered into a partnership with the NBA basketball league’s new esports competition, the NBA 2K League.

Gaming products manufacturer HyperX has entered into a partnership with the NBA basketball league’s new esports competition, the NBA 2K League.

Korean gaming company Nexon has entered into a partnership with English Premier League football club Manchester City.

Indian Premier League Twenty20 cricket team the Delhi Daredevils has agreed sponsorship deals with consumer electronics company Acer and parcel service provider DTDC.

Indian Premier League Twenty20 cricket franchise the Mumbai Indians has agreed a deal for Korean consumer electronics company Samsung to become its new principal sponsor.

PlayStation, the video game brand of Japanese consumer electronics company Sony, has been named as the presenting sponsor of the inaugural eMLS Cup, the new esports competition for North America’s Major League Soccer.

The AFL Aussie rules football league has entered into a partnership with Korean consumer electronics company Samsung.

Chinese video technology solutions company Hikvision has agreed a deal to sponsor Arena Corinthians, the home of São Paulo-based Campeonato Brasileiro Serie A football club Corinthians.

Japanese consumer electronics company JVCKenwood has entered into a partnership with the MotoGP motorcycling championship.

Japanese consumer electronics company Funai Electric Co. has entered into a partnership with Major League Baseball franchise the Los Angeles Angels.

Campeonato Brasileiro Serie A football clubs Grêmio and Internacional have extended shirt sponsorship deals with technology company Apple’s largest Brazilian retail partner, iPlace.

Campeonato Brasileiro Serie A football club Corinthians has signed a shirt sponsorship deal with consumer electronics company Positivo.

Chinese smartphone manufacturer Oppo has agreed a deal to sponsor the 2018 edition of the Pakistan Super League Twenty20 cricket competition.

Esports organisation ESL has agreed a deal for US technology company Intel to serve as the title sponsor of its ESL Premiership UK-based competition for the 2018 season.

Photographic and digital imaging solutions company Canon has signed a partnership deal with the 2018 edition of the Asian Games multi-sport event, which will take place in the Indonesian capital of Jakarta and Palembang.