Consumer Electronics
DraftKings teams up with NFL trio
US daily fantasy sports operator DraftKings has secured partnerships with NFL American football teams Dallas Cowboys, New England Patriots and Kansas City Chiefs.
Alcatel OneTouch connects with LA Galaxy
Mobile phone manufacturer Alcatel OneTouch has agreed a multi-year partnership with Major League Soccer team Los Angeles Galaxy.
LaLiga bags a sponsorship brace ahead of new season
LaLiga, the brand name for the top two divisions of Spanish football, has agreed new sponsorship deals with Worten and Samsung.
Media Markt adds more clubs to Bundesliga portfolio
Consumer electronics retailer Media Markt has further strengthened its presence in German football by securing partnerships with Bundesliga teams Hamburg SV, VfB Stuttgart and Eintracht Frankfurt.
Draft Ops takes to the ice with Anaheim Ducks
Daily fantasy sports company Draft Ops has secured a sponsorship agreement with NHL ice hockey team Anaheim Ducks.
Roma nets Sisal Matchpoint partnership
Italian Serie A team Roma has agreed a sponsorship deal with sports gaming company Sisal Matchpoint.
Manchester United nets Korean gaming partner
English Premier League football team Manchester United has agreed a commercial deal with Korean-based online games developer and publisher Nexon.
Watford displays extended partnership with Hannspree
Consumer electronics manufacturer Hannspree has extended its partnership with English Premier League football club Watford.
Augsburg continues commercial drive with double deal
German Bundesliga team FC Augsburg has secured commercial partnerships with automotive engineering company Man and consumer electronics retailer TechnoMarkt.
DraftKings enhances sports presence with ISC deal
Daily fantasy sports company DraftKings has secured a commercial partnership with the International Speedway Corporation.
Norwich claims first with Seriously partnership
English Premier League football team Norwich City has agreed a partnership with mobile gaming company Seriously.
DraftKings boosts MLB presence with series of new deals
Daily fantasy sports company DraftKings has moved to expand its presence in Major League Baseball by entering into partnerships with 27 of the North American league’s 30 teams.
Bundesliga’s Hertha Berlin renews with Ryobi
German Bundesliga football team Hertha Berlin has renewed its sponsorship agreement with power tools and outdoor products manufacturer Ryobi.
DraftKings builds portfolio with MLS partnership
Daily fantasy sports company DraftKings has agreed a multi-year partnership with Major League Soccer.
England plugs in with Bang & Olufsen as Women’s Ashes commences
Danish electronics and audio company Bang & Olufsen has reached an agreement to become an official supplier to the England women’s cricket team.
EA Sports nets Real Madrid deal
Video game developer EA Sports has agreed to become the official video game partner of Spanish Liga football club Real Madrid.
New York Islanders sign up Draft Ops
Daily fantasy sports website Draft Ops has secured a commercial partnership with NHL ice hockey team New York Islanders and its Barclays Center home arena.
FDJ just the ticket for Paris 2024
French lottery Française des Jeux has become the first company to commit financial backing to Paris’ bid to host the 2024 Olympic Games.