Clothing & Accs.
Longines steps up Ascot partnership
Swiss watchmaker Longines has enhanced its relationship with Ascot Racecourse by becoming an official partner of the venue.
Lacoste extends long-running French Open partnership
French clothing company Lacoste has renewed its partnership with the French Open grand slam tennis tournament.
Fifa signs latest Chinese sponsor for World Cup
Men’s business attire brand Diking has been named as an Asian regional supporter of the upcoming Fifa World Cup in Russia.
Stance extends backing of World Adaptive Surfing Championship
Sock brand Stance has renewed its title sponsorship of the World Adaptive Surfing Championship ahead of the 2018 event in La Jolla, California.
Canterbury extends Rugby World Cup relationship
Sports apparel company Canterbury has agreed a supplier partnership with World Rugby for next year’s World Cup in Japan.
Ascot signs trio of sponsor renewals
Ascot Racecourse has renewed sponsorship agreements with coffee brand Lavazza, jeweller Garrard and mineral water brand Harrogate Water.
World Archery extends with top-tier partner Longines
Swiss watchmaker Longines has renewed its long-running partnership with World Archery.
Tissot adds 3×3 sponsorship to Fiba partnership
Swiss watchmaker Tissot has expanded its partnership with the International Basketball Federation (Fiba) by becoming the official timekeeper of Fiba 3x3.
St. Louis Cardinals partner with star’s clothing brand
Major League Baseball team the St. Louis Cardinals has agreed a sponsorship deal with clothing line M4, which is owned by star player Yadier Molina (pictured).
Tag Heuer takes touring car backing into WTCR
Swiss watch manufacturer Tag Heuer has been unveiled as a sponsor of the newly-formed World Touring Car Cup (WTCR).
RCB engages with female audience, Sunrisers Hyderabad extend with sponsor
Indian Premier League Twenty20 cricket outfit Royal Challengers Bangalore has agreed sponsorship deals with fashion brands Wrogn and Imara, while rival team Sunrisers Hyderabad has renewed its partnership with Kansai Nerolac Paints.
Belgian FA signs watch partner
The Royal Belgian Football Association (KBVB) has entered into a partnership with watchmaker Ice-Watch.
Aztorin extends backing of Speedway Grand Prix
The Speedway Grand Prix motorcycling series has renewed its partnership with sports watch and men’s jewellery brand Aztorin.
MLS teams up with outdoor clothing brand
North America’s Major League Soccer has entered into a partnership with outdoor apparel and equipment manufacturer Columbia Sportswear.
McLaren harnesses new sponsorship opportunity with Gandys
Formula One motor-racing team McLaren has agreed a sponsorship deal with British lifestyle brand Gandys.
Rolex extends USGA partnership
Swiss watchmaker Rolex has renewed its long-running sponsorship of the United States Golf Association.
Super Rugby’s Sharks snap up stadium sponsor
Jonsson Workwear has agreed a deal to take on naming rights to Kings Park, home of South African Super Rugby franchise the Sharks.
Formula E extends with founding partner Tag Heuer
Swiss watch manufacturer Tag Heuer has renewed its partnership with the Formula E electric car-racing series.