Clothing & Accs.

Brandon, a wholly-owned corporate merchandise and clothing division of sportswear giant Puma, has entered into a partnership with the Force India Formula One motor-racing team.

Jewellery manufacturer Swarovski has signed up as a global partner of the World DanceSport Federation (WDSF).

Swiss watch company Swatch has agreed title sponsorship deals with the International Volleyball Federation (FIVB) in relation to the global governing body’s beach volleyball World Tour.

The World Rallycross Championship motor racing series has signed a multi-year partnership with Swiss-based watchmaker, Rebellion Timepieces.

Fashion brand Eden Park has entered into a new partnership with World Rugby, the global governing body of rugby union.

Japanese automotive manufacturer Nissan has signed multi-year partnerships with Swiss watchmaker Tag Heuer, along with French lubricants manufacturer Motul and tyre company Michelin, to support its entry into the World Endurance Championship motor racing series.

The Mercedes, Williams and Force India Formula One teams have each entered into a new commercial partnership ahead of the 2015 season of the motor racing championship.

Luxury watch brand Rolex has signed a multi-year extension to its long-standing title sponsorship agreement with Daytona International Speedway for the annual 24 At Daytona endurance race.

British clothing company Hackett has signed a multi-year agreement with Williams Formula One to serve as the motor-racing team’s official clothing supplier.

NBA basketball franchise the Los Angeles Clippers has announced a multi-year deal with luxury watch and jewellery retailer Westime, effective from the ongoing 2014-15 season.

Outdoor apparel brand Weatherproof has agreed a commercial partnership with NBA basketball team the Milwaukee Bucks.

Swiss watch manufacturer Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a third consecutive year.

The Chennai Open ATP World Tour men’s tennis event has announced Swiss watch manufacturer Rado and the nutrient water and automotive arms of Indian conglomerate Tata as official sponsors.

Swiss watchmaker Albert Riele has signed up as an official partner of sailing’s World Match Racing Tour.

Italian fashion house Giorgio Armani has opted to extend its partnership with the Euroleague Basketball European club competition.

Watchmaker Omega has signed a 10-year partnership with golf’s Ladies European Tour.