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World Rugby smartens up with new partner

Fashion brand Eden Park has entered into a new partnership with World Rugby, the global governing body of rugby union.

Under the deal, the terms of which were not disclosed, Eden Park will tailor and supply the organisation with both formal and casual wear.

The agreement will cover the tailor and supply of the official formal wear for staff at the organisation’s 2015 Rugby World Cup national team tournament.

In addition, Eden Park will collaborate with World Rugby on a range of activations.

Eden Park is already known in the rugby union market through its partnerships with the national governing bodies of England, Wales, Ireland, France and Italy.