Champagne & Sparkling Wine
Veuve Clicquot signs on for Cricket World Cup
Consorzio Prosecco DOC joins forces with MotoGP
Formula E toasts Moët & Chandon partnership
Maison Mumm returns as America’s Cup partner
Champagne Carbon keeps pouring at Formula One
Athletic Bilbao signs Champagne partner
Spanish LaLiga football club Athletic Bilbao has agreed a sponsorship deal with Champagne Ayala.
Taittinger extends association with Fifa World Cup
French Champagne house Taittinger has extended its partnership with world football’s governing body Fifa.
Sponsorship in the alcoholic drinks sector, 2017
Research by Sports Sponsorship Insider into the alcoholic drinks sector has generated rights values to 52 out of 336 recorded alcoholic drinks sector sponsorship deals.
Activation Tracker: Activation trends in the alcoholic drinks sector
French companies rally behind home Ryder Cup
A group of leading French companies have agreed to become official suppliers of the 2018 edition of golf’s Ryder Cup, which will take place at Le Golf National near Paris.
Champagne returns to Formula One podiums
Champagne Carbon has agreed a deal to become an official supplier of the Formula One motor-racing championship.
Veuve Clicquot to sponsor Champions Trophy, Women’s World Cup
Chapel Down backs growth strategy with Boat Race deal
English wine brand Chapel Down Winery beat off challenges from a domestic rival and major champagne houses to become Official Wine Partner to the Oxford & Cambridge Boat Race, the annual match-up between men’s and women’s rowing crews from Britain’s two most prestigious universities.
England Rugby toasts extended Champagne deal
French Champagne house Bollinger has renewed its partnership with the Rugby Football Union, the governing body of English rugby union.
NBA sets out restrictions for jersey sponsorship
The NBA will impose restrictions on the types of jersey sponsorships that will be allowed in the North American basketball league, according to US sports broadcaster ESPN.
Formula E toasts Champagne partner
The Formula E electric car-racing championship has signed up Maison Mumm as its official Champagne partner.
Inter Milan adds Jiuxian to commercial basket
Chinese online alcoholic beverage retailer Jiuxian has secured a regional partnership with Italian Serie A football team Inter Milan.
America’s Cup toasts Champagne partner
Moët & Chandon has been unveiled as the official Champagne of the 2017 America’s Cup.