Car Rental
TBF hires new partner for Turkish basketball league
The Turkish Basketball Federation has entered into a partnership with vehicle fleet leasing firm LeasePlan.
NFL’s Jaguars take a ride with Uber
NFL American football franchise the Jacksonville Jaguars has agreed an innovative new partnership with taxi service Uber.
National Car Rental steps up to back St. Louis NFL stadium
Vehicle rental firm National Car Rental has agreed a 20-year deal to become the naming rights partner of a proposed new stadium for NFL American football franchise the St. Louis Rams.
NBL partners with Europcar and Telstra ahead of new campaign
The Australian National Basketball League has agreed partnerships with car rental company Europcar and telecommunications company Telstra.
Galatasaray drives away with Garenta partnership
Turkish Super Lig champion Galatasaray has agreed a shirt sponsorship deal with car rental company Garenta.
Europa League hits the road with Enterprise Rent-A-Car
Automotive rental company Enterprise Rent-A-Car has agreed to become an official partner of the Uefa Europa League European club football tournament.
West Brom drives off with Europcar deal
English Premier League football club West Bromwich Albion has agreed a partnership with car hire company Europcar.
National Car Rental enters MLB market with hometown Cardinals
US Major League Baseball franchise the St. Louis Cardinals has secured commercial partnerships with Missouri-based car hire company National Car Rental and sports goods retailer Academy Sports + Outdoors.
National Car Rental drives on with PGA of America
US car hire company National Car Rental has secured a five-year extension, from 2015 to 2019, to its commercial agreement with golf’s PGA of America.
Europcar to withdraw backing of World Tour team
Vehicle rental company Europcar has confirmed it will withdraw from its title sponsorship of French UCI World Tour cycling outfit Team Europcar when its current agreement expires at the end of the 2015 season.
Penrith Panthers drive forward with Hertz renewal
Australian NRL rugby league team the Penrith Panthers has renewed its partnership with car rental brand Hertz.
Europcar: Multinational properties for multinational marketing
The chance to create multinational marketing campaigns using teams with multinational players is central to car rental company Europcar’s sponsorship decision-making.
Arsenal takes to the road with Europcar
English Premier League football team Arsenal has sealed a three-year agreement to make car rental company Europcar an official club partner.
South African FA nets five-year deal with Nike
US sportswear company Nike has agreed a five-year partnership with the South African Football Association to become the governing body’s new technical sponsor from February 1.
Wolfsburg to replace Adidas with Kappa
German football team VfL Wolfsburg has agreed a kit manufacturing deal with Italian sportswear brand Kappa, effective from the 2014-15 Bundesliga season.
Ralph Lauren to outfit US Ryder Cup team
US fashion brand Ralph Lauren has agreed a deal with the PGA of America to be the official outfitter of the 2014 United States Ryder Cup golf team.
Rugby League World Cup signs up GoDaddy.com and Hertz
Rugby League World Cup 2013 organisers have agreed a double deal ahead of the tournament’s kick-off this weekend with domain name registrar and web hosting provider GoDaddy.com, along with Hertz, added to the event’s commercial portfolio.
Perth Glory extends Europcar partnership
Australian A-League football team Perth Glory has announced a two-year extension of its sponsorship agreement with car rental group Europcar.