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TBF hires new partner for Turkish basketball league

The Turkish Basketball Federation has entered into a partnership with vehicle fleet leasing firm LeasePlan.

The Dutch-headquartered firm has agreed a five-year deal to sponsor the country’s Süper Ligi top club division. The deal covers the remainder of the 2015-16 season and will culminate in the 2020-21 campaign. Terms of the agreement were not disclosed.

TBF president Harun Erdenay said: “We aim to become a global brand just like LeasePlan. The aim of becoming Europe’s most competitive league is made more possible with the support of our sponsors. Together with LeasePlan we will reach our goals.”