Business Services

In October and November 2019, Hoffenheim naming rights partner PreZero ran an eco-focused activation around the club’s home game against Paderborn to deliver the first carbon-neutral Bundesliga match.

The End of Football was a short disaster movie by which Xylem leveraged its Manchester City partnership to educate football fans about the water challenges facing our planet.

German Bundesliga football club Eintracht Frankfurt has agreed new partnerships with office furniture manufacturer König + Neurath and interior furnishing products company Joka.

Arya Premier, a Malaysia-based events and business development company, has signed up as title sponsor of Le Tour de Femina, a UCI-sanctioned women's cycle race taking place from November 16 to 21 in Malaysia

German Bundesliga football club Schalke 04 has expanded its partnership with cleaning, security and personnel services provider Stölting.

Los Angeles-based organisational consultancy Korn Ferry has replaced Web.com as the title sponsor of the PGA Tour’s golf developmental circuit.

Guardian Protection has become Minor League Baseball's official smart home security partner and the preferred partner of targeted teams in the affiliated minors across the country

The Seattle Storm has announced a 10-year partnership with Symetra Life Insurance Company, which will have branding on the upper left-hand shoulder of the WNBA team's jersey as part of the deal

Five Dutch companies will pay for the main shirt partner position at Dutch Eredivisie club PSV Eindhoven from next season under the ‘Metropolitan Region Brainport Eindhoven’ banner.

Nascar has suffered an exodus of corporate partners in recent years but the American stock car racing series received a timely boost today with the announcement of Geico as its 'Official Insurance Partner'

US Soccer has tied up a multi-year deal with accountancy firm Deloitte, from 2019 to 2021

Waste Management has renewed its title sponsorship of the Phoenix Open PGA Tour golf tournament. The new long-term deal will run until 2030

German Bundesliga football club TSG 1899 Hoffenheim has agreed a new stadium naming rights partnership with waste management specialist PreZero

English Premier League football club Leicester City has entered into a partnership with waste management company Bakers Waste. The deal names Bakers Waste as the Official Waste Partner of Leicester

A further three partners have signed on for the 2019 Solheim Cup, ahead of this year’s edition of the women’s golf showpiece at Gleneagles, Scotland from September 9-15.

SA Rugby has partnered with professional services firm Accenture in a deal that will focus on revamping the digital media strategy of the governing body of South African rugby union

The Pac-12 US college sports conference has entered into a partnership with waste management platform Copia

Korean KBO League baseball club Nexen Heroes has signed local securities firm Kiwoom Securities as its new Naming Rights Partner under a deal worth a basic KRW50bn (€39m/$44.6m).