Business Services
#SauberesSpiel/#CleanGame – PreZero & TSG 1899 Hoffenheim
In October and November 2019, Hoffenheim naming rights partner PreZero ran an eco-focused activation around the club’s home game against Paderborn to deliver the first carbon-neutral Bundesliga match.
The End of Football – Xylem & Man City
The End of Football was a short disaster movie by which Xylem leveraged its Manchester City partnership to educate football fans about the water challenges facing our planet.
Eintracht Frankfurt builds partnerships with König + Neurath, Joka
German Bundesliga football club Eintracht Frankfurt has agreed new partnerships with office furniture manufacturer König + Neurath and interior furnishing products company Joka.
Malaysia’s Tour de Femina adds Arya Premier as title sponsor
Arya Premier, a Malaysia-based events and business development company, has signed up as title sponsor of Le Tour de Femina, a UCI-sanctioned women's cycle race taking place from November 16 to 21 in Malaysia
Stölting steps up backing of Schalke
German Bundesliga football club Schalke 04 has expanded its partnership with cleaning, security and personnel services provider Stölting.
Korn Ferry replaces Web.com on PGA Tour’s development circuit
Los Angeles-based organisational consultancy Korn Ferry has replaced Web.com as the title sponsor of the PGA Tour’s golf developmental circuit.
Guardian Protection becomes partner of Minor League Baseball
Guardian Protection has become Minor League Baseball's official smart home security partner and the preferred partner of targeted teams in the affiliated minors across the country
Seattle Storm announces 10-year partnership with Symetra
The Seattle Storm has announced a 10-year partnership with Symetra Life Insurance Company, which will have branding on the upper left-hand shoulder of the WNBA team's jersey as part of the deal
Brands join forces with PSV to make ‘Brainport Eindhoven’ shirt deal
Five Dutch companies will pay for the main shirt partner position at Dutch Eredivisie club PSV Eindhoven from next season under the ‘Metropolitan Region Brainport Eindhoven’ banner.
Nascar receives Geico sponsorship boost
Nascar has suffered an exodus of corporate partners in recent years but the American stock car racing series received a timely boost today with the announcement of Geico as its 'Official Insurance Partner'
US Soccer inks Deloitte deal
US Soccer has tied up a multi-year deal with accountancy firm Deloitte, from 2019 to 2021
Waste Management extends backing of golf’s Phoenix Open
Waste Management has renewed its title sponsorship of the Phoenix Open PGA Tour golf tournament.
The new long-term deal will run until 2030
Hoffenheim seeks sustainability benchmark with new stadium sponsor
German Bundesliga football club TSG 1899 Hoffenheim has agreed a new stadium naming rights partnership with waste management specialist PreZero
Leicester signs up Official Waste Partner
English Premier League football club Leicester City has entered into a partnership with waste management company Bakers Waste.
The deal names Bakers Waste as the Official Waste Partner of Leicester
Solheim Cup’s sponsor portfolio grows
A further three partners have signed on for the 2019 Solheim Cup, ahead of this year’s edition of the women’s golf showpiece at Gleneagles, Scotland from September 9-15.
SA Rugby partners with Accenture for digital overhaul
SA Rugby has partnered with professional services firm Accenture in a deal that will focus on revamping the digital media strategy of the governing body of South African rugby union
Pac-12 teams up with Copia
The Pac-12 US college sports conference has entered into a partnership with waste management platform Copia
KBO League team signs lucrative naming rights deal
Korean KBO League baseball club Nexen Heroes has signed local securities firm Kiwoom Securities as its new Naming Rights Partner under a deal worth a basic KRW50bn (€39m/$44.6m).