Wine
F1 faces pressure over alcohol sponsorship
Formula One has come under fire from the European Alcohol Policy Alliance (Eurocare) over the level of alcohol advertising in the motor-racing championship.
Matua Wines raises a glass to World Cup partnership
The International Cricket Council has reached an agreement for Matua Wines to become the official wine in New Zealand for the 2015 World Cup.
ICC toasts Wolf Blass deal for World Cup
The International Cricket Council has reached a sponsorship agreement with Australian winery Wolf Blass for its 2015 World Cup.
Premiership Rugby toasts wine partnership
Argentinian wine brand Trivento, part of the Concha y Toro stable, has become an official supporter of rugby union’s English Premiership top division.
Prosecco DOC toasts World Superbikes extension
Italian wine brand Prosecco DOC has signed a one-year extension to its partnership with the Superbike World Championship (WSBK) motorcycling series.
Kentucky Derby renews with wine partner
Washington state-based wine producer 14 Hands Winery has been named as a sponsor of the Kentucky Derby horse race.
Laithwaite’s Wine raises a glass to Cowes Week partnership
Cowes Week Limited, the organising body of Isle of Wight sailing regatta Cowes Week, has added Laithwaite’s Wine to its roster of official sponsors under a two-year agreement.
ECB raises a glass to Hardys deal
Wine maker Hardys has reached a three-year deal with the England and Wales Cricket Board to become the official wine of England Cricket.
Cricket Australia raises a glass to Hardys partnership
Wine producer Hardys has agreed a deal with Cricket Australia to become a silver sponsor of the governing body for the next three years.
Kia serves up Australian Open extension
Korean automobile manufacturer Kia Motors has extended its role as the main sponsor of the Australian Open tennis tournament through to 2018.
Wolf Blass tees up partnerships with Australian golf showpieces
The IMG agency has brokered a three-year deal for Australian wine brand Wolf Blass to become the official wine supplier for the Australian Masters golf tournament.
Two more partners on board for America’s Cup
The America’s Cup has continue to expand its sponsorship roster for the 2013 edition of the historic sailing race by sealing two new endorsements with drinks companies.