Beer

Rugby League World Cup 2013 has agreed sponsorship deals with Thai beer brand Singha Beer and cider brand Kingstone Press.

Carlton & United Breweries has expanded its association with Australian cricket by agreeing a three-year deal to sponsor the domestic game in New South Wales.

MLB baseball team Chicago Cubs have signed a sponsorship agreement with the Anheuser-Busch brewery.

UK alcoholic ginger beer brand Crabbie’s has become the new title sponsor of horse racing’s Grand National and the Grand National Festival after sealing a three-year deal.

English Premier League football club Manchester City has signed a four-year extension to its long-standing partnership with Dutch beer brand Heineken.

English Premier League football club Aston Villa has announced a new three-year partnership with Danish beer brand Carlsberg.

Brazilian brewery Nova Schin has reached a title sponsorship deal with the country’s stock car motorsport championship.

Spanish Liga football club Barcelona has signed its first commercial partnership with an African-based company after agreeing a three-year deal with the Castle Brewery.

Heineken has opted to extend its partnership with the Dutch Olympic Committee*Dutch Sports Federation (NOC*NSF) until the 2016 Summer Olympic Games in Rio de Janeiro.

The Krombacher brewery has struck a deal to become the new main sponsor of German ice hockey club Iserlohn Roosters.

Energy drinks giant Red Bull and beer brand Singha have signed up as title partners of international motor sport event the 2013 Race of Champions.

German 1.Bundesliga football club Hannover 96 has extended its marketing partnership with the Sportfive agency through to June 2019.

Long-time Nascar sponsor Budweiser has switched allegiances within the sport by announcing it will join Kevin Harvick as he moves to the Stewart-Haas Racing team in 2014 to drive the No. 4 Chevrolet SS car in the North American stock-car racing organisation’s Sprint Cup Series.

English Premier League football club Liverpool has renewed its long-term commercial partnership with Danish brewing company Carlsberg by confirming a three-year contract extension.

Catalan brewery Estrella Damm has signed a sponsorship agreement with the Barcelona 2013 organising committee for the 15th International Swimming Federation (FINA) World Championships.

Brewery giant Molson Coors Canada will continue its support of the Canadian Olympic Committee after sealing a renewed three-year sponsorship deal.