Beer
Scottish Rugby toasts extended beer partnership
Scottish Rugby, the governing body of rugby union in Scotland, has extended its partnership with national brewery Tennent Caledonian.
Anheuser-Busch maintains historic association with Daytona International Speedway
US brewing giant Anheuser-Busch has agreed a multi-year extension to its long-running partnership with motor racing venue Daytona International Speedway.
Borussia Dortmund drinks to Brinkhoff extension
German Bundesliga football club Borussia Dortmund has agreed a long-term extension to its partnership with locally-based brewery Brinkhoff.
Irish FA drinks to Tennent’s partnership
The Irish Football Association, the sport’s governing body in Northern Ireland, has agreed a partnership with Scottish beer brand Tennent’s.
Tottenham pours Carlsberg extension
English Premier League football club Tottenham Hotspur has renewed its partnership with the UK division of Danish brewery Carlsberg.
DOSB raises a glass to Krombacher partnership
The German Olympic Sports Confederation (DOSB) has agreed a new partnership with the Krombacher brewery that is set to extend through to the 2020 summer Olympic Games in Tokyo, Japan.
Castle Lager returns as Cosafa Cup title sponsor
Castle Lager has returned as the title sponsor of the Cosafa Cup, an international football tournament featuring national teams from Southern Africa.
NFL drinks to lucrative Bud Light extension
The NFL American football league has agreed a six-year extension to its partnership with brewing giant Anheuser-Busch InBev, in an agreement involving its Bud Light beer brand.
Barcelona drinks to Chang extension
Spanish LaLiga football club Barcelona has confirmed the renewal of its partnership with Thai beer brand Chang.
Budweiser signs NBA partnership for Brazilian market
North American basketball league the NBA has agreed a regional partnership in the Brazilian market with US beer brand Budweiser.
Veltins pours Four Hills extension
German brewery Veltins has agreed a two-year extension to its sponsorship agreement with the Vierschanzentournee, a showpiece ski-jumping series that is also known as the Four Hills Tournament.
NBA China seals automotive and beer partnerships
The NBA China division of the North American National Basketball Association has unveiled partnership deals with carmaker Dongfeng Nissan and the Harbin Brewery.
Tecate adds Man City to European football portfolio
Mexican beer brand Tecate has moved to enhance its presence in the European football market by entering into a multi-year partnership with English Premier League club Manchester City.
Manchester City drinks up partnership with Singha
English Premier League football club Manchester City has agreed a multi-year partnership with Thai beverage group Singha.
Arsenal claims first with Ethiopian partnership
English Premier League football club Arsenal has claimed a first after agreeing a three-year partnership with Ethiopian brewery Dashen.
Wasps toast new partnership with Heineken
English Premiership rugby union club Wasps has entered into a partnership with Dutch brewing company Heineken.
Premiership Rugby raises a glass to Guinness extension
Premiership Rugby, the governing body of the top division of English rugby union, has agreed a two-year extension to its partnership with Irish beer brand Guinness.
Barcelona renews Asian-focused partnerships
Spanish Liga champion Barcelona has renewed commercial agreements in south-east Asia with Thai beer brand Chang and shampoo brand Head and Shoulders.