DOSB raises a glass to Krombacher partnership

The German Olympic Sports Confederation (DOSB) has agreed a new partnership with the Krombacher brewery that is set to extend through to the 2020 summer Olympic Games in Tokyo, Japan.

The agreement between the two parties is set to promote the brewery’s alcohol-free brand Krombachers Fassbrause through an extensive advertising and communications package.

Krombacher will also supply the Deutschen Hauses put in place for the next three editions of the Olympic Games in Rio de Janeiro, PyeongChang and Tokyo.

The deal was brokered by Deutsche Sport Marketing, the official marketing agency of the DOSB.