German Bundesliga football club Borussia Dortmund has agreed a long-term extension to its partnership with locally-based brewery Brinkhoff.
The Brinkhoff’s No.1 brand will continue as a champion partner of the club for the next eight years in a deal that will culminate in the 2022-23 Bundesliga season.
Brinkhoff’s No.1 and other beers will continue to be served at Dortmund’s Signal Iduna Park stadium over the course of the deal.
“By concluding this agreement, we have combined our passion for the city of Dortmund, a high intrinsic value and a good taste,” Carsten Cramer, director of marketing and sales at Borussia Dortmund, said.