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Tottenham pours Carlsberg extension

English Premier League football club Tottenham Hotspur has renewed its partnership with the UK division of Danish brewery Carlsberg.

Under the terms of the deal, Carlsberg will remain the club’s official UK beer partner for the next three years in a deal that will culminate in the 2017-18 season.

Carlsberg will retain exclusive pouring rights on matchdays at Tottenham’s White Hart Lane home stadium. Its Somersby brand of cider will also be sold at the ground.

In addition, Carlsberg will retain its pitch-side branding rights at the stadium for the club’s home games in the league and domestic cup competitions.
 
Carlsberg also has partnerships with the Premier League, the English Football Association and the Uefa European Championships national team tournament.