Banking
Purple Cam – BNP Paribas Fortis & RSC Anderlecht
In 2018-19, BNP Paribas Fortis’ season-long ‘Purple Cam’ stadium selfie initiative gave every RSC Anderlecht fan an exclusive photo-led experience within the team’s Constant Vanden Stock Stadium.
Hear the Kop Roar – Standard Chartered & Liverpool FC
Liverpool and shirt sponsor Standard Chartered teamed up on an initiative to help eliminate avoidable blindness, activated at Anfield through an audio ‘Kop Roar’ experience.
AFL Women’s naming rights – National Australia Bank & the Australian Football League
National Australia Bank (NAB) aligned its assets across the AFL and AFL Women’s competition to meet their brand awareness and affinity objectives and build a strong rapport across AFL’s fan base.
Stand Red – Standard Chartered & Liverpool FC
Standard Chartered used the ‘Stand Red’ campaign to reinforce its partnership with Liverpool during the club’s Champions League-winning season.
Arizona Coyotes partner with Mountain America Credit Union
The National Hockey League's Arizona Coyotes have announced a multi-year partnership with financial services company Mountain America Credit Union
Hangzhou 2022 signs up ICBC as latest sponsor
Industrial and Commercial Bank of China (ICBC) has agreed a deal to sponsor the 2022 edition of the Asian Games multi-sport event, which will be held in Hangzhou
Mainz, Augsburg secure sponsor extensions
Mainz 05 has extended partnerships with financial services firm Sparkasse Mainz and textile management company Mewa, while fellow German Bundesliga football club FC Augsburg has renewed agreements with…
Japan Post delivers for Tokyo 2020 Torch Relay
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has signed up the Japan Post Holdings conglomerate as the latest partner of the Torch Relay for next year’s edition of t…
HSBC UK continues cycling support with UCI Road Worlds deal
The UK division of banking group HSBC has been unveiled as a sponsor of this year’s edition of the International Cycling Union’s (UCI) Road World Championships, which will be held in the English county of …
German Basketball Federation extends with main sponsor ING
The German Basketball Federation (DBB) has renewed its long-running partnership with Dutch financial services company ING, its main sponsor
BCV partners with Lausanne 2020 Youth Olympic Games
Swiss bank BCV has signed as an Official Partner of the Lausanne 2020 Youth Olympic Games
Dortmund scores sponsorship hat-trick
German Bundesliga football club Borussia Dortmund has agreed new partnerships with banking group Comdirect and IT security specialist ESET, along with extending its deal with beverages manufacturer Coca-Cola
Sevilla extends with CaixaBank, KFC steps up Leganés backing
Sevilla has renewed its long-running partnership with financial services company CaixaBank, while fellow Spanish LaLiga football club C.D
AC Milan extends Official Bank deal with Banco BPM
Serie A club AC Milan has extended its Major Partner and Official Bank Sponsor deal with Banco BPM for one more season
LaLiga 1|2|3 rebrands as LaLiga SmartBank
Spain’s LaLiga and title sponsor Santander have announced new plans to rebrand the country's second division.
Joie, Standard Chartered take top spots at Liverpool FC Women
Liverpool FC Women has named Joie as its new Principal Partner and moved men’s team shirt sponsor Standard Chartered to the front-of-shirt position.
FIG renews with top-tier partner VTB
The International Gymnastics Federation (FIG) has extended its partnership with Russian financial services group VTB
BBVA extends backing of Liga MX
Financial services company BBVA has renewed its title sponsorship of the Liga MX, the top tier of club football in Mexico