HSBC and Rugby Sevens: Interview with Leanne Cutts, HSBC group general manager and group head of marketing
Spanish banking group Santander has become an Official Sponsor of the Uefa Champions League for the three seasons from 2018-19 to 2020-21.
Research by Sports Sponsorship Insider into the financial services sector has generated rights values to 148 out of 430 recorded financial services sector sponsorship deals, worth €871.8m ($1,033m) per year, at an average deal value of €5.7m per year.
The German subsidiary of Spanish banking group Banco Santander has renewed its second-tier partnership with resurgent Bundesliga club Borussia Mönchengladbach in a five-year deal from 2017-18 to 2021-22.
Financial services company BNP Paribas has extended its Main Partner sponsorship of tennis’s French Open until 2021 for an increase but at a value below the French Tennis Federation’s (FFT) asking price.
The ATP Tour, the men's professional tennis circuit, is actively marketing the title sponsorship rights for the season-ending ATP World Tour Finals after 2016.
Telecommunications company Orange has chosen basketball for its first sponsorship agreement in Belgium in order to support the brand’s launch in the market.
World football’s governing body Fifa has delivered its first Regional Supporter for the 2018 World Cup. the Russian banking group Alfa-Bank.
RBS Group-owned bank NatWest has increased the England and Wales Cricket Board’s (ECB) money on its top sponsor position, signing a four-year deal, from 2017 to 2020, to replace supermarket Waitrose.
A clutch of sponsorship deals was agreed this month by clubs from Italy’s top two basketball leagues, all with values in the low hundreds of thousands of euros. The relatively low value of the deals shows how far the sponsorship market has collapsed for Italian club basketball over the last decade.
Top-tier sponsorship deals made in the last two months with the national governing bodies of cricket and rugby union in South Africa reflect a shift in the commercial success, if not popularity, of these two major sports in the country.