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US personal care brand Remington signed a multi-year global partnership with Manchester United after a two-year selection process.

China’s General Administration of Sport has announced 'Team China' as the collective brand name for its national sports teams.

Unilever’s male grooming brand Axe is spearheading the multinational’s interest in esports following its multi-year, global deal with League of Legends Esports events.

Airbnb made cash and value-in-kind commitments in its recently signed global partnership with the International Olympic Committee.