Banking
P&G’s Homer appointed Barclays sponsorship chief
Nathan Homer has left his role as global sports marketing and Olympics director at consumer goods giant P&G to take up the head of global sponsorship and partnerships role at financial services giant Barclays.
Pacific Premier Bank invests in Anaheim Ducks
California-based business banking group Pacific Premier Bank has agreed a sponsorship deal for NHL ice hockey team Anaheim Ducks and its Honda Center home.
Inter Milan banks extension with top sponsor
Italian Serie A football club Inter Milan has agreed an extension to its sponsorship deal with German financial services company Deutsche Bank.
No cash advantage for Miami Open from Itaú deal
Brazilian bank Itaú Unibanco has become the Presenting Sponsor of the Miami Open, a mandatory event on both the ATP and WTA tennis tours, formerly title sponsored by consumer electronics company Sony.
Julius Baer: Investing in sustainable technology
Julius Baer, the Swiss private banking group, are using the innovative and pioneering spirit of Formula E to increase brand awareness and consolidate their position as a premium brand.
Manchester United banks extended partnership in Asian markets
English Premier League football club Manchester United has agreed a five-year extension to its partnership with Malaysian banking group Maybank.
Julius Baer on board ahead of Formula E launch
Swiss private banking group Julius Baer has reached a deal to become the exclusive global partner of the Formula E Championship, the new electric motor racing series which launches in Beijing, China this weekend.
Cincinnati Bengals bank Fifth Third extension
NFL American football team the Cincinnati Bengals have agreed a five-year extension to their partnership with Fifth Third Bank.
Brondby banks new shirt sponsor
Danish Superliga football club Brondby has entered into a new sponsorship deal with domestic state bank Arbejdernes Landsbank.
Caixa continues commitment to women’s football in Brazil
Government-owned bank Caixa Economica Federal has renewed its title sponsorship of the Campeonato Brasileiro for the second edition of the women’s football league.
Atletico Independiente banks new shirt sponsor
Argentinian Primera División football club Atlético Independiente has entered into a one-year sponsorship agreement with local municipal commercial bank Banco Ciudad de Buenos Aires.
European handball champions extend with jersey sponsor
German Handball Bundesliga team SG Flensburg-Handewitt has signed an extension to its jersey sponsorship deal with domestic co-operative banks Volksbanken und Raiffeisenbanken (BVR).
St. George Bank converts Queensland Reds renewal
Financial institution St. George Bank has signed a three-year extension to its naming sponsorship of Australian Super Rugby side Queensland Reds.
AfrAsia Bank backs landmark Mauritius Open
NFL’s 49ers in banking partnership
U.S. Bank, part of the U.S. Bancorp financial services holding company, has entered into a partnership with NFL American football franchise the San Francisco 49ers.
Leinster renews with Bank of Ireland
Irish rugby union club Leinster has renewed an agreement with main sponsor Bank of Ireland for five years, from 2014-15 to 2018-19.
Empoli banks new partner
Italian Serie A football club Empoli has entered into a sponsorship deal with Bancadinamica, the online division of national savings bank Risparmio di San Miniato.
AZ Alkmaar deposits Rabobank extension
Dutch Eredivisie football club AZ Alkmaar has agreed a three-year extension to its partnership with banking and financial services group Rabobank.