Automobile Manufacturing
Land Rover to drive Western Province and Stormers
Team Sky and Jaguar seal expanded partnership
British automotive manufacturer Jaguar has announced an enhanced two-year sponsorship deal with UCI WorldTour cycling outfit Team Sky.
Citroen drives off with fresh Paris Saint-Germain deal
Automotive manufacturer Citroen has agreed an expanded sponsorship deal with French Ligue 1 football champion Paris Saint-Germain that will run until June 2017.
MLB’s Brewers and Blue Jays strike new deals
MLB baseball team Milwaukee Brewers have announced a multi-year partnership with Japanese automotive company Toyota, while the Toronto Blue Jays have agreed a three-deal with restaurant chain Pizza Nova.
Force India signs Mexican partner to mark Perez arrival
Formula One motor racing team Force India has announced a multi-year sponsorship deal with Mexican lubricant oils manufacturer Roshfrans.
Hyundai drives increasing PGA Tour presence
Korean automotive company Hyundai has expanded its presence in golf’s PGA Tour by agreeing sponsorship deals for two tournaments being staged this month.
Pirelli on track for five more years with World Challenge Championships
Tyre manufacturer Pirelli has sealed a five-year extension to its title sponsorship of North American motor racing series the World Challenge Championships.
BMW strengthens ties with FIL
German automotive manufacturer BMW has reached a deal to become an official partner of the International Luge Federation (FIL).
Wolfsburg signs Nexen Tire deal
South Korean tire manufacturer Nexen Tire has agreed a deal to become an official sponsor of German Bundesliga top division football team VFL Wolfsburg for the remainder of the 2013-14 season.
Chennai Open signs multiple sponsor deals
The organisers of the Chennai Open ATP World Tour tennis event have announced a number of new sponsorship deals for the 2014 edition of the annual tournament.
Kenda Tire takes title sponsorship for National Enduro Series
Taiwan-based tyre multinational Kenda Tire has increased its commitment to the National Enduro Series by agreeing a three-year title sponsorship for the American motocross championship.
Oman FA nets four-year Mazda deal
The Oman Football Association has signed a four-year commercial partnership with Japanese automotive manufacturer Mazda.
Nissan axes Vasco da Gama deal following fan violence
Japanese automotive company Nissan has announced it will end its sponsorship deal with Brazilian club Vasco da Gama following the fan violence that occurred as the team was relegated from the Campeonato Brasileiro Serie A, the top division of Brazilian football.
Qoros to serve as title sponsor to World Table Tennis Championships
Chinese automotive company Qoros has been announced as the title sponsor of the 53rd World Table Tennis Championships.
Nascar goes with Flowmaster
Speciality aftermarket exhaust parts manufacturer Flowmaster has entered into a commercial agreement with North American stock-car racing series Nascar.
Renault-Nissan Alliance to drive online contests at World Mind Games
International sporting federations union SportAccord has reached a deal to make the Renault-Nissan Alliance an official partner for its 2013 World Mind Games event, which commences in Beijing today.
Skoda and Tipperary GAA drive forward for another year
The Irish arm of Czech Republic-based automotive manufacturer Skoda has extended its sponsorship of the Tipperary Gaelic Athletics Association for another year.
GM’s Chevrolet strategy won’t affect Premier League club deals, says spokesman
US automotive giant General Motors has said its decision to close its Chevrolet operation in western and eastern Europe will not affect the brand’s sponsorship deals with English Premier League football clubs Manchester United and Liverpool.