Drinks brand Monster Energy has expanded its partnership with Professional Bull Riders to support the organisation’s 25th anniversary tour.
Consumer electronics company Samsung has entered into a partnership with the Tough Mudder obstacle course series.
The Bud Light beer brand has agreed a deal to become the first major sponsor of the US-based Drone Racing League.
Drone racing organisation DR1 Racing has entered into a partnership with children’s entertainment company Spin Master.
International holding company EG Capital Advisors has signed up as the second major sponsor of this year’s World Chess Championship Match, which will be held in New York from November 11-30.
Russian fertiliser producer PhosAgro has signed on as a sponsor of the 2016 World Chess Championship Match, which will take place in the US city of New York from November 11-30.
The HyperX division of memory products manufacturer Kingston has entered into a partnership with the ELeague esports competition.
The Xfinity brand of US media company Comcast has agreed sponsorship deals with esports organisations ESL and Evil Geniuses.
The ELeague esports competition has entered into partnerships with sandwich restaurant chain Arby’s, financial services company Credit Karma and casual dining restaurant and sports bar franchise Buffalo Wild Wings.
Soft drinks brand Mountain Dew has entered into a global sponsorship deal with drone racing organisation DR1 Racing in what is termed the first branded partnership for the emerging sport.