Minor Sports
Monster steps up to take lead sponsorship of Professional Bull Riders
Drinks brand Monster Energy has expanded its partnership with Professional Bull Riders to support the organisation’s 25th anniversary tour.
Samsung teams up with Tough Mudder
Consumer electronics company Samsung has entered into a partnership with the Tough Mudder obstacle course series.
Drone Racing League signs Bud Light as first major sponsor
The Bud Light beer brand has agreed a deal to become the first major sponsor of the US-based Drone Racing League.
DR1 Racing flies off with new partner
Drone racing organisation DR1 Racing has entered into a partnership with children’s entertainment company Spin Master.
Second major sponsor backs World Chess Championship
International holding company EG Capital Advisors has signed up as the second major sponsor of this year’s World Chess Championship Match, which will be held in New York from November 11-30.
Russian firm moves to back World Chess Championship
Russian fertiliser producer PhosAgro has signed on as a sponsor of the 2016 World Chess Championship Match, which will take place in the US city of New York from November 11-30.
ELeague connects with new sponsor
The HyperX division of memory products manufacturer Kingston has entered into a partnership with the ELeague esports competition.
Comcast enters esports market with ESL, Evil Geniuses deals
The Xfinity brand of US media company Comcast has agreed sponsorship deals with esports organisations ESL and Evil Geniuses.
ELeague levels up with first sponsors
The ELeague esports competition has entered into partnerships with sandwich restaurant chain Arby’s, financial services company Credit Karma and casual dining restaurant and sports bar franchise Buffalo Wild Wings.
Mountain Dew gets behind drone racing through DR1 tie-up
Soft drinks brand Mountain Dew has entered into a global sponsorship deal with drone racing organisation DR1 Racing in what is termed the first branded partnership for the emerging sport.
