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Consumer electronics company Samsung has entered into a partnership with the Tough Mudder obstacle course series.

The Bud Light beer brand has agreed a deal to become the first major sponsor of the US-based Drone Racing League.

Drone racing organisation DR1 Racing has entered into a partnership with children’s entertainment company Spin Master.

International holding company EG Capital Advisors has signed up as the second major sponsor of this year’s World Chess Championship Match, which will be held in New York from November 11-30.