Automobile Manufacturing
Maxxis gets to grips with Concacaf Champions League
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has agreed a sponsorship deal with tyre manufacturer Maxxis for its Champions League club competition.
Tirebank secures title spot with KBO League
South Korean tyre retailer Tirebank has signed a three-year deal to become the new title sponsor of the KBO League, the top division of baseball in the country.
IOC set to sign Toyota as TOP partner – report
Toyota is set to become the first automotive company to sign up as an International Olympic Committee TOP partner, according to Kyodo News.
Renault boosts Napoli for season climax
French automotive manufacturer Renault has agreed to become an official supplier of Italian Serie A football team Napoli.
Tata Motors Australia: Reaching blue collar workers through rugby league
India-based car manufacturer Tata Motors is using sports sponsorship to increase brand awareness and acceptance in Australia.
BMW gets back in the saddle with Caulfield Cup Carnival
German automotive manufacturer BMW has returned to assume title sponsorship of Australian horse racing showpiece the Caulfield Cup Carnival under a multi-year partnership with the Melbourne Racing Club.
Chelsea strikes record shirt sponsorship deal
Chelsea has unveiled tyre manufacturer the Yokohama Rubber Company as its new shirt sponsor in a record commercial partnership for the English Premier League football club.
Toyota sitting comfortably with Seattle Seahawks
Japanese automotive company Toyota will serve as the naming sponsor of a new luxury seating development at the home stadium of NFL American football team Seattle Seahawks.
Pirelli stays on track with Spanish and Hungarian Grand Prix
Italian tyre manufacturer Pirelli has been retained as the title sponsor of this year’s Spanish and Hungarian Formula One grand prix races.
Falken Tyre broadens horizons with Super League
The European arm of Japanese tyre manufacturer Falken Tyre has become an official partner of the English Super League rugby league competition.
Lexus drives into Tour of California
Lexus, the luxury car manufacturing division of Japanese automotive giant Toyota, has agreed a multi-year sponsorship deal for the Tour of California cycling race.
Opel extends with Bundesliga duo
Car manufacturer Opel has extended deals with German Bundesliga top-tier football clubs Freiburg and Mainz.
NAZ on the road to Baku 2015
Automotive manufacturer Nakhchivan Automobile Plant (NAZ) has agreed to become an official supporter of the Baku 2015 European Games.
Rock Oil aims to ensure smooth running of British Superbike Championship
Oil and lubricants manufacturer Rock Oil has signed a two-year associate-level partnership with the British Superbike Championship.
Safety first for Lexus and V8 Supercars
Lexus, the luxury car division of Japanese automotive manufacturer Toyota, has entered into a partnership with the V8 Supercars Australia-based touring car championship.
Isuzu pens Super League extension
Japanese automotive company Isuzu has agreed an extension to its partnership with Super League, the top division of rugby league in England.
Kumho Tyre adds Hertha to Bundesliga portfolio
Korean tyre manufacturer Kumho Tyre has added Hertha Berlin to its portfolio of German Bundesliga football club partners.
Bridgestone drives on with America’s Cup Golf
Japanese tyre manufacturer Bridgestone has extended its title sponsorship of the America’s Cup Golf to take in the second edition of the national team tournament.