Kumho Tyre adds Hertha to Bundesliga portfolio

Korean tyre manufacturer Kumho Tyre has added Hertha Berlin to its portfolio of German Bundesliga football club partners.

Kumho Tyre has agreed a two-and-a-half year partnership with Hertha running until the end of the 2016-17 season.

The deal was brokered by the Sportfive agency and financial terms were not disclosed.

Kumho will benefit from a presence at Hertha’s home Olympiastadion, the club’s official website and a quota of VIP seating for home matches.

Over the past month, Kumho has partnered with Hertha’s Bundesliga counterparts Hamburg SV and Schalke 04. Those agreements were also overseen by Sportfive and conclude after the 2016-17 campaign.