Automobile Manufacturing

German automotive giant BMW has entered into a new partnership with the Australian Rugby Union.

MLB baseball franchise the Detroit Tigers has agreed a multiyear sponsorship deal with US tyre manufacturer Falken Tire.

Spanish Liga football club Real Madrid has signed up its first sponsorship deal in China by penning an agreement with electric car manufacturer Luyuan.

Automotive manufacturer Chevrolet has signed up as the title sponsor of the Brasil Global Tour – the series of friendly matches featuring the Brazil national football team.

Tyre manufacturer Maxxis has struck a deal to become an official sponsor of football’s 2015 Gulf Corporation Council (GCC) Club Cup.

Czech automotive manufacturer Skoda has secured an agreement to replace French betting company PMU as the points classification jersey sponsor at cycling event the Tour de France.

North American stock-car racing series Nascar has agreed a renewed deal with K&N Filters for the automotive parts manufacturer to remain as the title sponsor of its Pro Series.

With the 2020 Olympic Games in Tokyo around the corner, it appears that Japanese companies are far more ready to risk a bigger proportion of their marketing budgets on sports sponsorships

Sports Sponsorship Insider understands that Japanese carmaker Toyota will pay an astonishing figure for the International Olympic Committee’s TOP Partner rights in the new ‘mobility’ sector category, for eight years from 2017 to 2024.

Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has expanded its existing partnership with English Premier rugby union team Gloucester.

New York City FC has signed up a number of new partners for its debut season in North America’s Major League Soccer.

Korean automotive company Kia Motors has signed up as a platinum sponsor for the 2015 Copa America national team football tournament.

Automotive company Toyota was this (Friday) morning unveiled as a top-tier partner of the International Olympic Committee in a deal that will run through to the 2024 Olympic Games.

Indian tyre manufacturer CEAT has agreed a three-year sponsorship deal with Twenty20 cricket competition the Indian Premier League.

German automotive manufacturer Audi has signed a multi-year partnership with North America’s Major League Soccer.

Australian National Rugby League team Melbourne Storm has secured automotive dealership Whitehorse Truck and Bus and Metsal Heat Rub Cream as shorts sponsors.