Automobile Manufacturing

Italian car insurance provider ConTe.it has struck a deal to become the new title sponsor of Serie B, the second tier of club football in the country.

German automotive company BMW has confirmed it will continue as the official vehicle partner of the Formula E Championship for the 2015-16 season of the fully electric motor-racing series.

The United States Golf Association has agreed a multi-year extension to its partnership with Lexus, the luxury vehicle division of Japanese automotive giant Toyota.

Car fleet management company LeasePlan Italia has expanded its existing partnership with Italian Serie A football club Genoa.

Automotive manufacturer Mercedes-Benz USA has sealed a deal to become the naming rights sponsor of a new stadium in Atlanta, US.

Japanese automotive giant Toyota has opted to expand its partnership with North American Major League Baseball franchise the Chicago Cubs.

Automotive company Mazda has signed a commercial partnership with LaLiga, the top division of Spanish football.

Chinese automobile manufacturing and real estate conglomerate Dayun Group has reached a commercial agreement with the Beijing 2015 IAAF World Athletics Championships.

Australian Football League club Collingwood has sealed a partnership with car company Holden.

Independent tyre retail franchise Tire Pros has reached an agreement for its Tri-State division to become an official sponsor of NFL American football team the New York Jets.

Used car dealership Network Q has agreed a deal to return as title sponsor of the British round of this year’s World Rally Championship (WRC) motor-racing series.

Luxury carmaker Mercedes-Benz uses its sponsorships in football to increase global brand consideration and perception but uses its other agreements to directly target potential customers.

Dutch Eredivisie football club Ajax has renewed its sponsorship deal with bicycle and scooter tyre manufacturer Cheng Shin Tire.

German Bundesliga team FC Augsburg has secured commercial partnerships with automotive engineering company Man and consumer electronics retailer TechnoMarkt.

Japanese automotive manufacturer Suzuki has reached an agreement to become the main sponsor of Italian Serie A football team Torino for the 2015-16 season.

Automotive accessories company WeatherTech has reached an agreement with the International Motor Sports Association to become the title sponsor of its flagship SportsCar Championship - replacing watchmaker Tudor, which has signed an extended but downgraded partnership.